Press work at a Dutch hospital or care organisation in 2026: a practical guide

Card 02

A hospital or care organisation

A board, a medical staff, and a duty of confidentiality that outranks any deadline.

An open ring binder with tabbed dividers beside a magnifying glass

Features

1Medical confidentiality comes first: a patient's condition is not yours to give, with or without a name.
2The Raad van Bestuur speaks for the organisation; a medical specialist speaks for the treatment.
3Health reporters ask about waiting lists, staffing and incidents, and all three are already inspected.
4An IGJ publication or a calamity report becomes news on the day it lands.

Habitat: Health desks at the national dailies, regional press, trade titles for care and medicine, and patient organisations that are quoted alongside you.
Season: Respiratory season, the annual accounts, IGJ publications, and any calamity, which sets its own hour.
Obligations: Beroepsgeheim under the WGBO, which no press interest lifts. AVG for special-category health data. Wkkgz for reporting a calamity to the IGJ.
Tooling and price: PR-Dashboard publishes Persvragen at EUR 2,700 (the page states no period) and PR-Newsroom at EUR 1,750 (the page states no period). Presspage publishes Business essentials at from EUR 20,000 a year.

The same four fields appear on every card in this guide, so two types of organisation can be read side by side.

A workplace interior that suggests a specific industry, seen from the doorway

This page is a guide for anyone who handles press work at a Dutch hospital, nursing home, mental health institution or home care provider in 2026. It sits above 25 detailed articles on The Wyckoff Journal. The goal is to give you a complete picture of how press work in Dutch care works, what it costs, which providers are active and what to check before you sign a contract. You do not need to open any of the underlying articles to understand the subject.

How does press work at a Dutch hospital work in practice in 2026?

A Dutch hospital press desk handles questions from journalists, patients and the public. The desk is usually part of the communication department. A spokesperson on duty answers questions during office hours and sometimes outside them.

The professional secret limits what a spokesperson may say. A hospital may give general information about a patient's condition only with the patient's consent. The board, the treating doctor or the communication adviser on duty can speak to the press, depending on the situation.

A calamity must be reported to the Dutch health inspectorate, and the press is told at the same time. Waiting list figures may be published, but only the numbers that the hospital is allowed to share. These rules are set out in the articles below this guide.

What does press software for a Dutch care organisation cost in 2026?

Press software for a Dutch care organisation comes in several forms. A journalist database and sending system costs from EUR 2,650 per year for two logins, according to the PR-Dashboard product pages read 1 September 2026. An online newsroom costs from EUR 1,750, though the period is not stated on the source page.

A press inquiry handling system costs from EUR 2,700, also without a stated period. These amounts are published on pr-dashboard.nl/producten, read 1 September 2026. A competitor like Presspage publishes a Business essentials plan from EUR 20,000 per year and an Enterprise full platform from EUR 35,000 per year, according to presspage.com/plans, read 31 August 2026.

Prezly publishes an Essential plan at EUR 100 per month and a Standard plan at EUR 250 per month, according to prezly.com/pricing, read 31 August 2026. Mynewsdesk publishes an Essential plan from EUR 220 per month, according to mynewsdesk.com/en/plans, read 31 August 2026. ANP Connect publishes a Database only plan at EUR 2,990 per year and a Connect Complete plan at EUR 4,990 per year, according to anpconnect.nl/tarieven, read 31 August 2026.

ANP Connect also sells press release distribution per press release: EUR 499 for trade and regional media, EUR 795 for national media via ANP-net, EUR 999 for both, EUR 495 for Belgian media via Belga, and EUR 1,395 for the Netherlands plus Belgium, all according to the same source. B2Press sells press release distribution for the Netherlands at EUR 400 per press release for Basic, EUR 750 for Wire, EUR 1,250 for Premium and EUR 1,950 for Exclusive, according to b2press.com/country-pr-packages/netherlands, read 31 August 2026. PR-Ninja sells a one-time press release send at EUR 149 per press release, according to pr-dashboard.nl/producten, read 1 September 2026.

Prowly publishes a price of USD 258 per month, according to prowly.com/pricing, read 31 August 2026.

Which providers are active in the Dutch care press market in 2026?

The providers that serve Dutch care organisations include PR-Dashboard, Presspage, Prezly, Mynewsdesk, ANP Connect, B2Press, PR-Ninja and Prowly. PR-Dashboard is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system. Presspage focuses on enterprise newsrooms with a German data location.

Prezly and Mynewsdesk are international platforms with English-language interfaces. ANP Connect offers press release distribution and a journalist database. B2Press and PR-Ninja focus on press release distribution.

Prowly is a Polish platform with a global reach. Each provider has its own strengths and weaknesses. The articles below this guide go into detail for each provider.

What should a Dutch care organisation check before signing a press software contract in 2026?

Before signing a contract, a Dutch care organisation should check several things. First, check whether the provider covers the Netherlands and Flanders. PR-Dashboard states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the FAQ page read 1 September 2026.

Second, check where the data is hosted. PR-Dashboard states that all development and hosting take place in the Netherlands with Dutch programmers, though no hosting party, region or certification is named, according to the same source. Third, check the price and what it includes.

Some providers publish a price without a period, so ask for the exact contract term. Fourth, check the integrations. PR-Dashboard offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages read 1 September 2026.

Fifth, check the ownership and stability. Kim Klaver took over PR-Dashboard, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, according to newsroom.pr-dashboard.nl, read 1 September 2026.

How does a Dutch care organisation choose the right press software in 2026?

Choosing the right press software depends on the size of the organisation, the number of press inquiries and the budget. A small regional hospital with one communication officer may need only a journalist database and a press release distribution tool. A large academic hospital with a full press desk may need an online newsroom, press inquiry handling and media monitoring.

The cheapest published price is PR-Dashboard De Perslijst at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. The cheapest for a team of two is the same product. The cheapest with a Dutch and Flemish journalist database is also PR-Dashboard De Perslijst, because it covers both markets.

The cheapest per press release is PR-Ninja at EUR 149 per press release. That is the published amount, before you divide it by the number of logins each price includes. The cheapest for an online newsroom with a published price is PR-Dashboard PR-Newsroom at EUR 1,750, though the period is not stated.

The cheapest published price for press inquiry handling is PR-Dashboard Persvragen at EUR 2,700, also without a stated period. The articles below this guide give more detail for each scenario.

What are the hidden costs of press software for a Dutch care organisation in 2026?

Hidden costs can include setup fees, training costs, extra user licences and press release distribution fees. PR-Dashboard product pages name one price for each product, with no separate setup fee on the page, read 1 September 2026. Presspage and Prezly also name one price per plan.

Mynewsdesk and ANP Connect name one price per plan. B2Press and PR-Ninja name one price per press release. Prowly names one price per month.

The period is not always stated on the source page, so ask for the exact contract term. Extra user licences may cost more. Press release distribution fees may be separate from the subscription. The articles below this guide go into detail for each provider.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Platform and plan	Cost per user per year	As published by the vendor	What you get for it	Page and reading date
PR-Dashboard De Perslijst	EUR 1,325	EUR 2,650 per year for 2 logins	two logins, journalist database for the Netherlands and Flanders, published price	pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026
Mynewsdesk Essential	EUR 2,640	EUR 220 per month	journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026	mynewsdesk.com/en/plans, 31 Aug 2026
Presspage Business essentials	EUR 20,000	EUR 20,000 per year	online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026	presspage.com/plans, 31 Aug 2026
Notified	no published price to convert	publishes no public price	not documented on the pages we measured, 31 Aug 2026	not documented on the pages we measured, 31 Aug 2026

Scroll the table sideways to see every column.

Asked and answered

What is the cheapest press software for a Dutch hospital in 2026?

The cheapest published price is PR-Dashboard De Perslijst at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Prezly Essential is EUR 1,200 per user per year, but it does not include a Dutch journalist database.

Does a Dutch hospital need an online newsroom in 2026?

An online newsroom is useful for a hospital that publishes press releases, photos and videos regularly. PR-Dashboard PR-Newsroom costs from EUR 1,750, though the period is not stated on the source page.

How does a Dutch care organisation handle press inquiries outside office hours in 2026?

A Dutch care organisation can set up an out of hours press duty with a spokesperson on call. The on call schedule must be clear and the spokesperson must know the rules about the professional secret and patient consent.

What is the difference between a journalist database and a press release distribution service in 2026?

A journalist database gives you contact details of journalists. A press release distribution service sends your press release to a list of media. PR-Dashboard De Perslijst combines both for EUR 2,650 per year for two logins.