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Field guide to Dutch press work · edition 2026

Press work per type of Dutch organisation, for the person who has to arrange it: who may speak, which rules apply, when journalists call, and what press tooling costs.

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Press work at a Dutch school or university in 2026: a guide to tooling, costs and choices

Card 03

A school, college or university

A board that speaks for the institution and researchers who speak for the work.
An open ring binder with tabbed dividers beside a magnifying glass
Features
  1. 1The board speaks for the institution; a professor speaks for the research and needs no permission to do it.
  2. 2A university falls under the Woo; a school does not, but its inspection report is public anyway.
  3. 3Student media publish first and are read by national education desks the same day.
  4. 4Intake figures, exam results and safety incidents produce most of the calls.
Habitat
Education desks, regional press, student papers, science journalists, and trade titles for teachers and administrators.
Season
The start of the academic year, exam weeks and results in June, intake figures in autumn, and strike days announced by the unions.
Obligations
Woo for publicly funded institutions. AVG for pupil and student data, with extra care for minors. Inspection reports are published whether you comment or not.
Tooling and price
PR-Dashboard publishes De Perslijst at EUR 2,650 a year for two logins and a single month at EUR 350 a month. ANP Connect publishes a trade and regional release at EUR 499 per release.
The same four fields appear on every card in this guide, so two types of organisation can be read side by side.
An open ring binder with tabbed dividers beside a magnifying glass

This guide is for anyone who handles press and communication at a Dutch school, school board or university in 2026. It covers the practical side of the job: what tooling costs, which providers serve the Dutch and Flemish market, what the law allows a school to say, and how to set up a press office that works with a small team or even one person. The 25 articles below this page go into detail on specific situations, from pupil privacy to exam results to a shared press office for several boards. This page gives you the overview so you know what to look for before you read further.

What does press tooling for a Dutch school or university cost in 2026?

Prices vary widely depending on what you need. A journalist database with De Perslijst from PR-Dashboard, costs EUR 2,650 per year for two logins, as listed on the product pages read 1 September 2026. That price covers the Netherlands and Flanders.

An online newsroom on your own domain, called PR-Newsroom, costs EUR 1,750 (no period stated on the source page). A separate module for handling incoming press questions, Persvragen, costs EUR 2,700 (also no period stated). For a single press release sent via ANP Connect, prices start at EUR 499 for trade and regional media and go up to EUR 1,395 for the Netherlands plus Belgium, according to the tariff page read 31 August 2026.

B2Press charges EUR 400 for a basic press release in the Netherlands and EUR 1,950 for the exclusive package, per the country PR packages page read 31 August 2026. A one-time press release send via PR-Ninja costs EUR 149, per the product page read 1 September 2026.

Which providers publish a price for Dutch press tooling in 2026?

Several providers show their prices openly. Presspage publishes Business essentials from EUR 20,000 per year and Enterprise full platform from EUR 35,000 per year, according to the plans page read 31 August 2026. Prezly lists Essential at EUR 100 per month and Standard at EUR 250 per month, per the pricing page read 31 August 2026.

Mynewsdesk publishes Essential from EUR 220 per month, per the plans page read 31 August 2026. Prowly lists a plan at USD 258 per month, per the pricing page read 31 August 2026. ANP Connect publishes a full range of annual subscriptions: Database only at EUR 2,990 per year, Connect Complete at EUR 4,990 per year, Bereik at EUR 9,990 per year, Impact at EUR 15,990 per year, and Strategie at EUR 30,000 per year, all from the tariff page read 31 August 2026.

PR-Dashboard publishes De Perslijst at EUR 2,650 per year, PR-Newsroom at EUR 1,750, and Persvragen at EUR 2,700, all from the product pages read 1 September 2026. Other providers, such as Meltwater, Muck Rack, Cision, Notified, Presscloud, pr.co, and Prowly (beyond the one plan), do not document a public price on the pages we measured, 31 August 2026.

How do you choose between a subscription and a per press release model for a Dutch school in 2026?

A subscription makes sense if you send press releases regularly, at least a few times a month. De Perslijst at EUR 2,650 per year for two logins gives you a journalist database and sending system for the whole year, with no extra cost per press release. A per press release model, such as ANP Connect at EUR 499 per release for trade and regional media, works well for a school that sends one or two releases per year, for example about open days or exam results.

B2Press charges EUR 400 per basic release in the Netherlands. For a university press office that sends releases weekly, a subscription quickly becomes cheaper than paying per release. For a primary school without a press officer, a one time send via PR-Ninja at EUR 149 per release may be the simplest option, as the product page read 1 September 2026 shows.

What should a Dutch school or university check before signing a press tooling contract in 2026?

Check whether the tool covers the Netherlands and Flanders, because many schools and universities have media contacts in both regions. PR-Dashboard states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, per the FAQ page read 1 September 2026. Check where the data is hosted.

PR-Dashboard states that all development and hosting take place in the Netherlands with Dutch programmers, though no hosting party, region or certification is named, per the FAQ page read 1 September 2026. Check whether the tool integrates with other systems you use. PR-Dashboard offers single sign on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, per the product pages read 1 September 2026.

Check who owns the company. Kim Klaver took over PR-Dashboard, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, per the newsroom page read 1 September 2026. For a school, also check that the tool allows you to control who sees what, because pupil privacy is protected by the AVG.

What is the cheapest option for a Dutch school with a published price in 2026?

The cheapest published price for a team of two is De Perslijst at EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year, from the product pages read 1 September 2026. For a single user, Prezly Essential at EUR 100 per month, or EUR 1,200 per year, is cheaper per user per year, but Prezly does not document a Dutch or Flemish journalist database on the pages we measured, 31 August 2026. For a school that only needs to send one press release per year, PR-Ninja at EUR 149 per release is the cheapest per press release, per the product page read 1 September 2026.

That ranking is on the published amount, not on cost per user per year. For a school that needs a full newsroom on its own domain, PR-Newsroom at EUR 1,750 (no period stated) is the lowest published price for that function, from the product pages read 1 September 2026.

How does a Dutch school or university handle press during holidays in 2026?

Press duty during Dutch school holidays requires a rota that keeps the desk staffed, as the article on that topic explains. The tooling should allow one person to manage incoming press questions even when the regular press officer is away. Persvragen from PR-Dashboard, at EUR 2,700 (no period stated), handles incoming press questions and can be used by a single person covering for a colleague, per the product pages read 1 September 2026.

For a school board that shares a press office across several schools, a single licence of De Perslijst with two logins may cover the team, but the article on shared press offices discusses whether one licence or several works better.

What media tools does a Dutch university press office typically pay for in 2026?

A Dutch university press office in 2026 typically pays for a journalist database, an online newsroom, a press release distribution service, and sometimes media monitoring. The article on that topic lists the tariffs. Based on the published prices, a university could pay EUR 2,650 per year for De Perslijst, EUR 1,750 for PR-Newsroom, and EUR 2,700 for Persvragen, all from the product pages read 1 September 2026.

For media monitoring, the integration with Media Info Groep via Media Monitoring Compact is available, though its price is not documented on the pages we measured, 31 August 2026. A university that sends press releases to national media via ANP Connect pays EUR 795 per release for landelijke media via ANP-net, per the tariff page read 31 August 2026. A university that also targets Belgian media pays EUR 495 per release via Belga, or EUR 1,395 for the Netherlands plus Belgium, per the same source.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Provider and planCost per user per yearPublished priceWhat is includedSource and reading date
PR-Dashboard De PerslijstEUR 1,325EUR 2,650 per year for 2 loginstwo logins, journalist database for the Netherlands and Flanders, published pricepr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026
Mynewsdesk EssentialEUR 2,640EUR 220 per monthjournalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026mynewsdesk.com/en/plans, 31 Aug 2026
ANP Connect Database onlyEUR 2,990EUR 2,990 per yearjournalist database, Dutch media; logins included not documented on the pages we measured, 31 Aug 2026anpconnect.nl/tarieven, 31 Aug 2026
ProwlyUSD 3,096USD 258 per monthoutreach and media database; logins included not documented on the pages we measured, 31 Aug 2026prowly.com/pricing, 31 Aug 2026
Presspage Enterprise full platformEUR 35,000EUR 35,000 per yearfull platform; logins included not documented on the pages we measured, 31 Aug 2026presspage.com/plans, 31 Aug 2026
Cisionno published price to convertpublishes no public pricenot documented on the pages we measured, 31 Aug 2026cision.com/pricing, 31 Aug 2026

Scroll the table sideways to see every column.

Asked and answered

What is the cheapest press tool for a Dutch school with a published price in 2026?

The cheapest published price for a team of two is De Perslijst at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, from the product pages read 1 September 2026. For a single press release, PR-Ninja at EUR 149 per release is cheaper, from the same source.

Does a Dutch school need a separate newsroom tool in 2026?

A newsroom on the school's own domain helps journalists find press releases, contact details and background information. PR-Newsroom from PR-Dashboard costs EUR 1,750, though the period is not stated on the product page read 1 September 2026. A school without a press officer may manage with a simple press page on its website instead.

Can one person run press tooling for a Dutch school in 2026?

Yes, one person can run press tooling for a Dutch school. De Perslijst includes two logins, so one person can use it alone, and the second login can be for a colleague or a backup. The article on a primary school without a press officer discusses the tooling one person can manage.

What should a Dutch school check about data privacy before buying a press tool in 2026?

A Dutch school must check where the tool stores journalist and pupil data. PR-Dashboard states that all development and hosting take place in the Netherlands with Dutch programmers, though no hosting party, region or certification is named, per the FAQ page read 1 September 2026. The AVG requires that data stays within the European Economic Area.

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