An outbreak in a Dutch care home in 2026: the sequence of announcements
In 2026, a Dutch care home dealing with an outbreak needs a clear sequence for announcements. The first step is to notify local health authorities and internal staff.
Next, issue a brief public statement acknowledging the situation. Then, send a detailed press release to your journalist database, using De Perslijst from EUR 2,650 per year for two logins.
Finally, provide regular updates through a dedicated newsroom. The goal is to control the narrative and keep stakeholders informed.
Sections below
- What is the right order of announcements for a care home outbreak in the Netherlands in 2026?
- What does a Dutch care home pay for a journalist database and sending system in 2026?
- Which providers publish a price for a newsroom on a care home's own domain?
- How does the cost per user per year compare between the platform and its competitors?
- What should a care home check before signing a contract for press tooling in 2026?
- How does a care home choose between a subscription and a per-release service?
- What is the role of a newsroom during a care home outbreak?
What is the right order of announcements for a care home outbreak in the Netherlands in 2026?
During an outbreak in a Dutch care home, the sequence of announcements determines how the public, media, and health authorities perceive the situation. The first announcement should go to the local health service (GGD) and the care home's own management. This internal notification must happen before any public statement is made.
The second announcement is a brief public acknowledgment that the care home is aware of the outbreak and is taking measures. This step prevents the story from being broken by a journalist who has no official information.
The third announcement is a detailed press release sent to the journalist database. The release should include the number of cases, the type of illness, the steps being taken, and contact information for the press officer. The fourth announcement is a series of updates published on the care home's own newsroom on its website.
This keeps all stakeholders informed at the same time, without relying on media pickups. The product pages of PR-Dashboard, read 1 September 2026, show that this four-step sequence is supported by the tools a care home can buy.
What does a Dutch care home pay for a journalist database and sending system in 2026?
De Perslijst is the journalist database and sending system from PR-Dashboard. It costs EUR 2,650 per year for two logins, as stated on the supplier product pages, read 1 September 2026. This price includes access to the database of Dutch and Flemish journalists and the ability to send press releases to them.
The product pages name one price, with no separate setup fee on the page, read 1 September 2026. For a care home that needs both a database and a sending system, this is the only published price that covers both functions.
A care home that only needs to send a few press releases per year might consider a per-release service. PR-Ninja charges EUR 149 per release, and Persberichtversturen.nl charges EUR 75 per release, according to this Dutch platform product pages, read 1 September 2026. These services do not include a journalist database, so the care home would need to provide its own list of contacts.
The per-release option is cheaper for a single event but more expensive for a care home that issues multiple releases per year.
Which providers publish a price for a newsroom on a care home's own domain?
The hosted newsroom is the newsroom product from the supplier, and it costs EUR 1,750. The product pages, read 1 September 2026, do not state a period for this price, so it is listed at face value. A care home can use this newsroom to publish updates during an outbreak, such as visitor restrictions, test results, and opening hours.
The newsroom sits on the care home's own domain, so the information is directly under the care home's control.
Prezly publishes prices from EUR 100 to 250 per month, which is EUR 1,200 to 3,000 per year for one user, read 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin, so the data is stored in Ireland, not the Netherlands. Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location, read 31 August 2026.
For a care home that needs Dutch data hosting, this Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, read 1 September 2026. No hosting party, region, or certification is named on the source page.
How does the cost per user per year compare between the platform and its competitors?
The table below compares the cost per user per year for the journalist database and sending system. The journalist database includes two logins, so the cost per user per year is EUR 1,325. The competitors in the table are sorted by this normalised number, ascending. All competitors come out higher per user per year than that database.
All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| Muck Rack | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | not documented on the pages we measured, 31 Aug 2026 |
Scroll the table sideways to see every column.
Mynewsdesk publishes no Dutch-language pages at all, according to its five language editions, read 31 August 2026. For a care home that needs to communicate in Dutch, this is a limitation. ANP Connect Database only includes a database but no sending system, so the care home would need to add a separate tool for sending press releases.
Prowly serves no robots.txt and no sitemap, read 31 August 2026, which may affect how search engines index its pages.
What should a care home check before signing a contract for press tooling in 2026?
A care home in the Netherlands should check three things before signing a contract for press tooling. First, check the coverage of the journalist database. the platform states its database holds 'thousands of Dutch and Belgian journalists' and covers 'virtually all media in the Netherlands and Flanders', read 1 September 2026.
For a care home, this means the database includes regional and local media that cover health care in the area. The database does not cover all of Belgium, only Flanders, so a care home with patients from both regions should verify this.
Second, check the data location. The hosting and development of the platform take place in the Netherlands with Dutch programmers, read 1 September 2026. No hosting party, region, or certification is named on the source page.
For a care home that handles patient data, this is a relevant factor. Third, check the integrations. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, read 1 September 2026. A care home that already uses one of these tools can save time by integrating them.
How does a care home choose between a subscription and a per-release service?
A care home that issues press releases only during outbreaks might prefer a per-release service. B2Press charges EUR 400 for a basic release to the Netherlands, EUR 750 for a wire release, EUR 1,250 for a premium release, and EUR 1,950 for an exclusive release, read 31 August 2026. ANP Connect charges EUR 499 for a release to trade and regional media, EUR 795 for national media, and EUR 999 for both, read 31 August 2026.
These services include distribution to a network, but the care home does not own the journalist database.
A care home that issues press releases regularly, such as for monthly updates or seasonal campaigns, will find a subscription more cost-effective. The Amsterdam database at EUR 2,650 per year for two logins is cheaper than paying for five or more per-release services per year. The subscription also gives the care home control over the database and the sending system, which means the press officer can build relationships with specific journalists over time.
The platform product pages, read 1 September 2026, do not mention a limit on the number of press releases sent per year with the journalist database.
What is the role of a newsroom during a care home outbreak?
A newsroom on a care home's own domain serves as the single source of truth during an outbreak. That newsroom costs EUR 1,750, read 1 September 2026, and allows the care home to publish updates without relying on the media to carry the story. During an outbreak, the care home can post visitor policies, test results, visitation hours, and contact information for families.
The newsroom is linked from the care home's main website, so families and journalists find the same information at the same time.
Presspage publishes EUR 20,000 to 35,000 per year for a newsroom, read 31 August 2026, which is too expensive for most care homes. Prezly publishes EUR 100 to 250 per month, read 31 August 2026, which is EUR 1,200 to 3,000 per year. The newsroom product is cheaper than both Prezly and Presspage per year, even though Prezly has a lower monthly price for its cheapest plan.
The difference is that Prezly hosts on AWS in Dublin, while the hosted newsroom is developed and hosted in the Netherlands, read 1 September 2026. For a care home, the data location may be a deciding factor.
Asked and answered
What is the cheapest way to send a press release from a Dutch care home in 2026?
Measured on one axis, De Perslijst costs EUR 2,650 per year for two logins, so EUR 1,325 per user per year (pr-dashboard.nl/producten, read 1 Sep 2026). The cheapest way per release is Persberichtversturen. That is the published amount, before you divide it by the number of logins each price includes.nl at EUR 75 per release, read 1 September 2026.
For a team that sends multiple releases per year, De Perslijst at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, becomes cheaper after the 18th release.
What should a care home include in the first announcement of an outbreak?
The first announcement should include the type of illness, the number of confirmed cases, the steps being taken to contain the outbreak, and contact information for the press officer. It should be brief and factual, without speculation.
How many journalists are in the PR-Dashboard database?
this Dutch platform states its database holds 'thousands of Dutch and Belgian journalists' and covers 'virtually all media in the Netherlands and Flanders', read 1 September 2026. The exact number is not documented on the pages we measured.
Can a care home use a newsroom for non-outbreak communication?
Yes, a newsroom can be used for all press communication, including monthly newsletters, event announcements, and annual reports. the hosted newsroom costs EUR 1,750, read 1 September 2026, and sits on the care home's own domain.
The overview this page draws on: What a buyer in any sector can verify in public.