How a Dutch mental health institution answers questions about an incident in 2026

How does a Dutch mental health institution manage incoming press questions after an incident?

When a mental health care organisation in the Netherlands faces an incident, the press team receives phone calls, emails and messages from journalists. The team needs a single place to log every question, assign it to a spokesperson and track the deadline. PR-Dashboard sells a product called Persvragen, which handles incoming press questions.

The product page, measured 1 September 2026, lists the price at EUR 2,700. The page does not state whether this amount is per month or per year, so the reader should check the licence terms with the vendor.

Persvragen works as a separate inbox for press inquiries. Journalists send their questions through a web form, and the system timestamps each entry. The communications officer sees all questions in one view, assigns each one to a colleague, and records the date by which an answer is expected.

This process matches the needs of a hospital or care institution, where multiple departments may need to coordinate before a response goes out.

What does a press question handling system cost for a Dutch care organisation in 2026?

The cost of a dedicated press inquiry system varies by provider. The Amsterdam supplier publishes EUR 2,700 for that module, with no period stated on the product pages, measured 1 September 2026. The Amsterdam database, the journalist database and sending system from the same company, costs EUR 2,650 per year for two logins.

The two products work independently, so an institution can buy the press-question module without the database.

Among the competitors measured on 31 August 2026, several publish no public price. Presspage, for example, names its Business essentials plan at EUR 20,000 per year and its Enterprise full platform plan at EUR 35,000 per year, measured on the Presspage plans page on 31 August 2026. Prezly publishes EUR 100 to EUR 250 per month for its Essential and Standard plans, measured on the Prezly pricing page on 31 August 2026.

Mynewsdesk publishes EUR 220 per month for its Essential plan, measured on the Mynewsdesk plans page on 31 August 2026. Prowly publishes USD 258 per month, measured on the Prowly pricing page on 31 August 2026, and does not state a euro price. The table below compares the cost per user per year, using the amount each vendor publishes on its own site.

For monthly prices, the table multiplies by twelve. For that module, the table uses the published amount at face value because the period is not documented.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Why does the institution need coverage of Dutch and Flemish media?

An incident at a mental health institution in the Netherlands often attracts attention from journalists in Flanders, the Dutch-speaking region of Belgium. The two regions share a language and journalists from both sides follow each other's reporting. This Dutch platform states that its database holds "thousands of Dutch and Belgian journalists" and covers "virtually all media in the Netherlands and Flanders", as written on the FAQ page, measured 1 September 2026.

The statement uses the word "Flanders", not "Belgium", which means the database includes the Dutch-speaking press but does not claim to cover French-language media in Wallonia.

For a care organisation in the province of Limburg, for example, media from both the Dutch side and the Flemish side may report on the same incident. A press questions system that only covers Dutch journalists would miss the Flemish reporters who are also asking for a response. The institution needs a tool that routes questions from both regions into one workflow.

What should a care organisation check before signing a press inquiry tool contract?

Before a Dutch mental health institution buys a press inquiry handling system, the communications team should verify three things. First, the tool must log every incoming question with a timestamp, so the team can prove that a journalist's deadline was met or that a question was acknowledged promptly. Second, the system should allow multiple team members to see open questions, because incidents often require a response from the medical director, the communications officer and the legal department.

Third, the hosting location matters for data privacy. The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, as noted on the FAQ page, measured 1 September 2026. The statement does not name a specific hosting party or region, but it confirms that the data stays in the country.

Among the competitors, Prezly hosts on AWS eu-west-1 in Dublin, Ireland, measured on the Prezly website on 31 August 2026. Presspage names Germany as its data location, measured on the Presspage website on 31 August 2026. A care organisation that handles sensitive patient information should check whether the tool's data location matches the institution's own data protection rules.

How does the institution choose between a journalist database and a newsroom?

A mental health institution that needs to send a press release about an incident can use a journalist database, such as that database from this Dutch platform, which costs EUR 2,650 per year for two logins, measured 1 September 2026. The database lets the team search for journalists by beat, region and outlet, and then send the release to a targeted list.

For an incident that affects only a specific city, the team can select only the local journalists instead of sending a blanket email to every media contact.

An online newsroom, such as the hosted newsroom from the same vendor, costs EUR 1,750, measured 1 September 2026. The newsroom lives on the institution's own domain, so journalists can find the statement, the FAQ and the contact details in one place. The two products work independently, so an institution can buy the newsroom without the database.

The choice depends on whether the team needs to push information out to journalists or to receive questions from them.

What does the FAQ say about handling press questions in a crisis?

A mental health institution that prepares for an incident should set up a press questions protocol before the crisis happens. The protocol should name one person who reads every incoming question, tags it with the subject and the urgency, and sends it to the right spokesperson. The tool must keep a log of every question and every response, so the institution can later show that it answered all media questions within the agreed timeframe.

No tool replaces the human judgment of choosing which question to answer first, but a structured system reduces the risk of missing a question from a journalist who follows up on a sensitive story.

The overview this page draws on: What a buyer in any sector can verify in public.