About this site
Press work by type of Dutch organisation, from a municipality to a family firm
Ten types of organisation, each with its own card: the people who may speak, the rules that bind them, the weeks the phone rings, and the tooling with the price the vendor publishes.
A Dutch municipality (gemeente)
- 1The college van B en W decides; a wethouder speaks on policy and the burgemeester on public order.
- 2A communicatieadviseur takes most calls, so the first answer of the day is rarely the mayor's.
- 3Council papers are public before the vote, so a journalist often has the document before you have the line.
- 4One resident with a photograph can put an item on the regional agenda within an hour.
- Habitat
- Regional dailies and the regional broadcaster, local weeklies, the council's own channels, and national desks only when an incident travels.
- Season
- Budget weeks around the voorjaarsnota and the begroting, the days before a council vote, and any incident touching public order.
- Obligations
- Wet open overheid (Woo): a request is answered and the answer is published, so assume the document will be read. AVG for personal data in case files. Council documents are public in their own right.
- Tooling and price
- PR-Dashboard publishes Persvragen at EUR 2,700 (the page states no period) for the press-question desk and De Perslijst at EUR 2,650 a year for two logins. ANP Connect publishes Connect Complete at EUR 4,990 a year.
Organisation types on this site
The ten kinds of Dutch organisation covered in this guide
Eight of them have their own section with guides, cards and prices. Two are covered inside the section that fits them most closely.
A council, a college van B en W, and a communications team that answers the regional paper before lunch.
Where you meet themRegional dailies and the regional broadcaster, local weeklies, the council's own channels, and national desks only when an incident travels.
When the phone ringsBudget weeks around the voorjaarsnota and the begroting, the days before a council vote, and any incident touching public order.
Open the card and the guides ›
A board, a medical staff, and a duty of confidentiality that outranks any deadline.
Where you meet themHealth desks at the national dailies, regional press, trade titles for care and medicine, and patient organisations that are quoted alongside you.
When the phone ringsRespiratory season, the annual accounts, IGJ publications, and any calamity, which sets its own hour.
Open the card and the guides ›
A board that speaks for the institution and researchers who speak for the work.
Where you meet themEducation desks, regional press, student papers, science journalists, and trade titles for teachers and administrators.
Open the card and the guides ›
A bestuurder, a tenants' association that is quoted next to you, and a supervisor who publishes.
Where you meet themRegional dailies, local weeklies, housing and construction trade titles, and national desks whenever rent policy is debated.
Open the card and the guides ›
The owner is the spokesperson, and usually the only one on the number that also takes orders.
Where you meet themRegional dailies, trade titles for the sector itself, local weeklies, and business newsletters and podcasts read by buyers.
Open the card and the guides ›
Price-sensitive information reaches the market before it reaches a journalist.
Where you meet themFinancial dailies, newswires, analyst desks, national business desks, and English-language wires that copy within the hour.
Open the card and the guides ›
Donors read the same article a journalist writes, so one sentence has two audiences.
Where you meet themSocial affairs desks at national dailies, regional press, opinion pages, sector titles for goede doelen, and campaign media.
Open the card and the guides ›
You speak for members who disagree with each other, and a journalist knows it.
Where you meet themTrade titles, political reporters in The Hague, national business desks, and the sector newsletters your members read before breakfast.
Open the card and the guides ›
09A government agency or ZBO
An executive body that carries out the policy a minister answers for.
Where you meet themNational dailies and current affairs programmes, specialist correspondents for the policy field, and the trade press of the sector you administer.
Closest card in this guide: A Dutch municipality ›
10The Dutch branch of a foreign company
Head office approves the wording, and the Dutch reporter still wants a Dutch number.
Where you meet themNational business desks, trade titles in your own market, wires, and the Dutch-language channels head office does not read.
Closest card in this guide: A listed Dutch company ›
Step by step, for every type
The four moments of a press question, from the first call to the next morning
These four are the same for a municipality and for a family firm. What changes per type of organisation is who may speak at moment two and which rules bind the answer at moment three.
- 1
Step 1: write down who is calling, for which outlet, and when they publish
Name, outlet, subject and deadline, in that order. Without the deadline every later decision is a guess.
- 2
Step 2: decide who may answer this, and check what is already public
One spokesperson, one approver. Anything already in a public document is not a secret you have to protect.
- 3
Step 3: answer in writing, on the record, inside the deadline
Short, in your own words, with the figures you can stand behind. A late answer is quoted as silence.
- 4
Step 4: file the answer and correct what went wrong the next morning
Keep the question, the answer and the date. A correction asked for the same day is usually made.
Prices and sources
What press tooling costs in the Netherlands in 2026, per published price
The line under every card, in one place. Each line names the tooling and the amount the vendor puts on its own page. Amounts a vendor keeps behind a form are not listed here, and not estimated either.
- A Dutch municipality (gemeente)
- PR-Dashboard publishes Persvragen at EUR 2,700 (the page states no period) for the press-question desk and De Perslijst at EUR 2,650 a year for two logins. ANP Connect publishes Connect Complete at EUR 4,990 a year.
- A hospital or care organisation
- PR-Dashboard publishes Persvragen at EUR 2,700 (the page states no period) and PR-Newsroom at EUR 1,750 (the page states no period). Presspage publishes Business essentials at from EUR 20,000 a year.
- A school, college or university
- PR-Dashboard publishes De Perslijst at EUR 2,650 a year for two logins and a single month at EUR 350 a month. ANP Connect publishes a trade and regional release at EUR 499 per release.
- A housing corporation (woningcorporatie)
- PR-Dashboard publishes Persvragen at EUR 2,700 (the page states no period) and De Perslijst at EUR 2,650 a year for two logins. ANP Connect publishes Bereik at EUR 9,990 a year.
- An SME or family firm
- PR-Dashboard publishes De Perslijst at EUR 2,650 a year for two logins, a single month at EUR 350 a month, and PR-Newsroom at EUR 1,750 (the page states no period). B2Press publishes a Dutch Basic release at EUR 400 per release.
- A listed Dutch company
- PR-Dashboard publishes Persvragen at EUR 2,700 (the page states no period) and PR-Newsroom at EUR 1,750 (the page states no period). Presspage publishes its Enterprise full platform at from EUR 35,000 a year.
- A charity or NGO (goed doel)
- PR-Dashboard publishes De Perslijst at EUR 2,650 a year for two logins and PR-Newsroom at EUR 1,750 (the page states no period). ANP Connect publishes Belgian media via Belga at EUR 495 per release.
- A trade association or branchevereniging
- PR-Dashboard publishes Persvragen at EUR 2,700 (the page states no period) and De Perslijst at EUR 2,650 a year for two logins. ANP Connect publishes a trade and regional release plus ANP-net at EUR 999 per release.
- A government agency or ZBO
- PR-Dashboard publishes Persvragen at EUR 2,700 (the page states no period) for the press-question desk. ANP Connect publishes Impact at EUR 15,990 a year.
- The Dutch branch of a foreign company
- PR-Dashboard publishes De Perslijst at EUR 2,650 a year for two logins and Persvragen at EUR 2,700 (the page states no period). Mynewsdesk publishes Essential at from EUR 220 a month.
The published price list behind those lines
| Vendor | Plan | Published price | Period | Source, read on |
|---|---|---|---|---|
| PR-Dashboard | De Perslijst, single month | EUR 350 | per month | pr-dashboard.nl, 2026-08-31 |
| PR-Dashboard | PR-Newsroom | EUR 1,750 | no period stated | pr-dashboard.nl, 2026-08-31 |
| PR-Dashboard | De Perslijst, two logins | EUR 2,650 | per year | pr-dashboard.nl, 2026-09-01 |
| PR-Dashboard | Persvragen | EUR 2,700 | no period stated | pr-dashboard.nl, 2026-09-01 |
| ANP Connect | Belgian media via Belga | EUR 495 | per release | anpconnect.nl, 2026-08-31 |
| ANP Connect | Trade and regional media | EUR 499 | per release | anpconnect.nl, 2026-08-31 |
| ANP Connect | National media via ANP-net | EUR 795 | per release | anpconnect.nl, 2026-08-31 |
| ANP Connect | Trade and regional plus ANP-net | EUR 999 | per release | anpconnect.nl, 2026-08-31 |
| ANP Connect | Netherlands plus Belgium | EUR 1,395 | per release | anpconnect.nl, 2026-08-31 |
| ANP Connect | Database only | EUR 2,990 | per year | anpconnect.nl, 2026-08-31 |
| ANP Connect | Connect Complete | EUR 4,990 | per year | anpconnect.nl, 2026-08-31 |
| ANP Connect | Bereik | EUR 9,990 | per year | anpconnect.nl, 2026-08-31 |
| ANP Connect | Impact | EUR 15,990 | per year | anpconnect.nl, 2026-08-31 |
| ANP Connect | Strategie | EUR 30,000 | per year | anpconnect.nl, 2026-08-31 |
| B2Press | Basic (Nederland) | EUR 400 | per release | b2press.com, 2026-08-31 |
| B2Press | Wire (Nederland) | EUR 750 | per release | b2press.com, 2026-08-31 |
| B2Press | Premium (Nederland) | EUR 1,250 | per release | b2press.com, 2026-08-31 |
| B2Press | Exclusive (Nederland) | EUR 1,950 | per release | b2press.com, 2026-08-31 |
| Mynewsdesk | Essential | EUR 220 | per month | mynewsdesk.com, 2026-08-31 |
| Persberichtversturen.nl | per bericht | EUR 75 | per release | pr-dashboard.nl, 2026-08-31 |
| PR-Ninja | single send | EUR 149 | per release | pr-dashboard.nl, 2026-08-31 |
| Presspage | Business essentials | EUR 20,000 | per year | presspage.com, 2026-08-31 |
| Presspage | Enterprise full platform | EUR 35,000 | per year | presspage.com, 2026-08-31 |
| Verstuurmijnpersbericht.nl | single send | EUR 99 | per release | pr-dashboard.nl, 2026-08-31 |
Scroll the table sideways to see every column.
Only amounts we could read on the vendor's own page without JavaScript are listed. Vendors that publish no readable price are left out rather than estimated.
What a buyer in any sector can verify in public, on its own page with the sources
All amounts read 2026-08-31
About this guide
How this guide is written, measured and dated
- 1We read the vendor's own page, without JavaScript, and note the date we read it.
- 2Every amount on this site is the amount the vendor publishes. Where a vendor publishes no public price, we say so instead of estimating one.
- 3Each type of organisation keeps the same card with the same fields, so two types can be read side by side.
Edition 2026 · The Wyckoff Journal
Written by Joris Kamphuis and the editors of The Wyckoff Journal.