The sector fieldguide
Press work, with your
organisation in mind.
A hospital has different questions from a family firm. Find guides to the rules, routines and PR tools that matter in your corner of the Netherlands and Flanders.
01 / A place to begin
What kind of organisation
do you speak for?
Choose your sector. Find its press situations, responsibilities and practical questions in one place.
Municipalities
Public decisions, local questions and the municipal press office.
Explore this sector FIELD 02Hospitals & care
Patient privacy, sensitive questions and the care organisation.
Explore this sector FIELD 03Schools & universities
Education, research and the people behind the institution.
Explore this sector FIELD 04Housing corporations
Residents, neighbourhoods and the questions around housing.
Explore this sector FIELD 05SMEs & family firms
Practical press work when the business owner is also the spokesperson.
Explore this sector FIELD 06Listed companies
Announcements, disclosure and the corporate press desk.
Explore this sector FIELD 07Charities & NGOs
Campaigns, accountability and the questions supporters ask.
Explore this sector FIELD 08Trade associations
Speaking for members, explaining a sector and organising the desk.
Explore this sector02 / From the fieldguide
The same press call.
A different context.
Start with a situation you recognise, from a small communication team to a first call from a journalist.
A one person communication team at a small Dutch municipality in 2026: the tooling that fits
Read the fieldnote SMEs & family firmsA Dutch family firm gets its first press call in 2026: the five things the owner does first
Read the fieldnote Charities & NGOsA campaign claim challenged by the Dutch press in 2026: the evidence a charity keeps ready
Read the fieldnote03 / The shared reference
Your sector shapes the questions.
The evidence helps you check.
Compare the public documentation behind PR tooling: data location, accessibility, customer examples and Dutch-language pages. The table brings the questions together with its sources.
What sectors can verify ↗At the journal
For the people
doing the press work.
Get to know the contributors and the subjects they cover.
Meet our contributors ↗