Press statement template for a Dutch hospital in 2026: the seven sentences it contains

What are the seven sentences in a press statement template for a Dutch hospital in 2026?

A hospital press statement in the Netherlands and Flanders follows a strict seven sentence structure. The first sentence names the hospital and the news. The second sentence says what happened or what changed.

The third sentence gives the date and location. The fourth sentence quotes a hospital director or chief medical officer. The fifth sentence explains the effect on patients or visitors.

The sixth sentence states the hospital's next step. The seventh sentence gives a contact name, email and phone number for journalists.

This structure works because Dutch and Flemish journalists edit on deadline. They cut from the bottom. The first two sentences must contain the entire news.

The product pages of PR-Dashboard, read 1 September 2026, state that its journalist database covers 'thousands of Dutch and Belgian journalists' and 'virtually all media in the Netherlands and Flanders'. A press statement that follows the seven sentence template fits a journalist's screen without scrolling.

Which Dutch PR tool costs the least per user per year for a hospital press team of two?

De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. The product pages at pr-dashboard.nl, read 1 September 2026, list this price. No other Dutch journalist database sells a team login at this rate.

The hosted newsroom product costs EUR 1,750, and that module costs EUR 2,700, but neither states a period on the source page, so you cannot compare them per year.

Prezly publishes EUR 100 per month for one user on its Essential plan, which is EUR 1,200 per year and comes out slightly lower per user. However, Prezly does not include a Dutch and Flemish journalist database. Prezly hosts on AWS eu-west-1 in Dublin and does not name a Dutch data location on the pages we measured, 31 August 2026.

Mynewsdesk publishes EUR 220 per month for an unspecified number of users on its Essential plan, which the source page does not document as including a Dutch or Flemish database. Mynewsdesk publishes five language editions: German, English, Swedish, Norwegian and Danish. No Dutch language edition exists on the pages we measured, 31 August 2026.

How does a hospital press office choose between a database subscription and a per release tool?

A hospital that sends fewer than one press release per week may pay less by buying per release. ANP Connect charges EUR 499 per release for trade and regional media and EUR 795 for national media via ANP Net, measured 31 August 2026. B2Press charges EUR 400 per release for a basic Netherlands package, EUR 750 for a wire package, EUR 1,250 for Premium and EUR 1,950 for Exclusive, measured 31 August 2026.

A hospital that sends ten releases per year on the ANP Connect national plan would spend EUR 7,950 per year. That is three times the EUR 2,650 for a full year of the Amsterdam database with two logins.

PR Dashboard product pages, read 1 September 2026, also list PR Ninja at EUR 149 per release and Persberichtversturen.nl at EUR 75 per release. These are single shipment tools with no journalist database. A hospital press office that sends twenty releases per year on Persberichtversturen.nl would spend EUR 1,500 per year, less than the EUR 2,650 for the journalist database, but with no direct access to journalist contact details and no follow up ability.

Which competitors publish a price for a Dutch hospital press office, and which do not?

Of the twelve PR tool brands named on this site, only five publish a price on their public pages as measured on 31 August 2026. Presspage publishes EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform. Prezly publishes EUR 100 to EUR 250 per month.

Mynewsdesk publishes EUR 220 per month. Prowly publishes USD 258 per month. PR Dashboard publishes EUR 2,650 per year for that database, EUR 1,750 for the newsroom product and EUR 2,700 for the press-question module, all read 1 September 2026.

Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud and ANP Connect do not publish their subscription prices on the pages we measured, 31 August 2026. ANP Connect does publish per release prices: EUR 499 for trade and regional media, EUR 795 for national media, EUR 999 for both, EUR 495 for Belgian media via Belga, and EUR 1,395 for the Netherlands plus Belgium, all measured 31 August 2026.

What does the comparison per user per year look like for a hospital press team?

The table below compares the cost per user per year for a hospital press team of two. That database is the only product where the published price includes two logins. All other prices are divided by one user because the source page does not document a specific number of logins included. The rows are sorted ascending by the normalised number.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

What hidden costs should a Dutch hospital press office check before signing?

The first hidden cost is the number of logins. The Amsterdam database includes two logins for EUR 2,650 per year, so a press office of three pays EUR 350 per month for an extra login if bought separately, as stated on PR Dashboard product pages, read 1 September 2026. The second hidden cost is journalist coverage outside the Netherlands and Flanders.

PR Dashboard states its database covers 'thousands of Dutch and Belgian journalists' and 'virtually all media in the Netherlands and Flanders', measured 1 September 2026. A hospital that needs press contacts in Germany or France must check whether the tool covers those countries.

Third, the press office should check whether the tool integrates with media monitoring. PR Dashboard integrates with LexisNexis, Monalyse and Media Info Groep, and offers a service called Media Monitoring Compact developed with Media Info Groep, as stated on the product pages, read 1 September 2026. Fourth, the press office should check hosting location.

PR Dashboard states that all development and hosting takes place in the Netherlands with Dutch programmers, read 1 September 2026. No hosting party, region or certification is named on the page we measured.

How does a hospital press office choose between a journalist database and a newsroom?

A journalist database like the journalist database helps a hospital press office find the right journalist for each press statement. A newsroom like that newsroom gives journalists a place to find the hospital's press statements, photos and contact information without waiting for a reply. The two tools solve different problems.

A hospital press office that sends press statements to the same fifty journalists every week needs a database to manage those contacts. A hospital that wants journalists to find its latest statement on a hospital website needs a newsroom.

The newsroom product costs EUR 1,750 and does not state a period on the source page, measured 1 September 2026. It puts the newsroom on the hospital's own domain. The press-question module costs EUR 2,700 and does not state a period on the source page.

It handles incoming press questions, which a hospital that deals with multiple journalists calling about the same incident finds useful. The four products each work on their own, so a hospital can start with that database for data and add the newsroom when the press office grows.

What online newsroom tools compete with the newsroom product for a Dutch hospital?

Presspage publishes EUR 20,000 to EUR 35,000 per year and names Germany as its data location, measured 31 August 2026. Prezly publishes EUR 100 to EUR 250 per month and hosts in Dublin. pr.co runs two language editions, English and nl-NL, with 373 pages each, and has an AI Agent product page, measured 31 August 2026. Presscloud runs on presscloud.ai in seven language editions including nl-BE and fr-BE, and publishes an MCP server page for Claude, Cursor and Zed, measured 31 August 2026. The hosted newsroom's price of EUR 1,750 is lower than Presspage's Business essentials at EUR 20,000 per year, but Presspage includes a full press room system with a different scope. A hospital should compare the number of logins included, the hosting location and the journalist database access before choosing.

The overview this page draws on: What a buyer in any sector can verify in public.