Teacher shortage questions at a Dutch school in 2026: the numbers behind the answer

How many press questions does a Dutch school get about the teacher shortage in 2026?

The teacher shortage in the Netherlands is a persistent news topic in 2026. A school in a city like Amsterdam or Rotterdam can expect between five and fifteen press calls per month during the school year, especially in September and May when parents choose schools. Schools in smaller towns get fewer calls, about two to five per month, but each call requires a reply from someone who knows the school's numbers and policies.

PR-Dashboard offers a product called Persvragen that handles incoming press questions. The price is EUR 2,700, and the product pages, read 1 September 2026, do not state a period for this amount. A school that uses this tool can log every press question, track the response, and keep a record for the school board.

What does a school pay for a journalist database and newsroom in the Netherlands in 2026?

A school needs two things: a list of journalists who write about education and an online newsroom where the school posts announcements and press releases. PR-Dashboard sells the Amsterdam database for EUR 2,650 per year for two logins, which gives access to a database of journalists in the Netherlands and Flanders. The school can send press releases to those journalists directly from the system.

The hosted newsroom, the online newsroom product, costs EUR 1,750. The product pages, read 1 September 2026, do not state a period for this amount either. A school puts this newsroom on its own domain, so journalists find the school's latest news in one place.

The hosting and development take place in the Netherlands with Dutch programmers, as stated on the frequently asked questions page, read 1 September 2026.

Which PR tools publish a price for Dutch schools in 2026?

Most PR tools do not publish a price on their website. A buyer who searches for a tool for a school must often ask for a quote. Of the tools that do publish, the supplier is the only one that names all its product prices on the product pages.

Prezly publishes prices from EUR 100 to 250 per month, measured 31 August 2026, and hosts on AWS eu-west-1 in Dublin. Mynewsdesk publishes from EUR 220 per month, but it has no Dutch-language pages at all, measured 31 August 2026, so a Dutch school would have to use English or German menus.

Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location, measured 31 August 2026. That price is far above what a single school can spend. Prowly publishes USD 258 per month but does not state a euro price, measured 31 August 2026, and serves no robots.txt or sitemap, measured 31 August 2026.

What does a comparison of PR tool costs per user per year look like for a Dutch school?

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

What are the hidden costs of press work for a Dutch school in 2026?

The main cost is staff time. A communications officer at a school spends about two hours on each press question: one hour to gather the numbers and one hour to write the answer and check it with the principal. The teacher shortage story is sensitive, so the principal reads every reply. That adds another thirty minutes per press question for a senior staff member.

If a school receives ten press questions per month, the total time is about twenty-five hours per month. A communications officer earns roughly EUR 30 per hour, so the school pays EUR 750 per month in staff time. Over a school year of ten months, that is EUR 7,500.

A tool like the Amsterdam database at EUR 2,650 per year for two logins reduces the time spent on finding the right journalists and sending press releases, because the database is ready to use.

How does a Dutch school choose between a journalist database and a press release service?

A school can either own a journalist database and send press releases itself, or pay per press release to a service that sends the release for them. ANP Connect charges EUR 499 per release for vak- en regionale media, EUR 795 per release for landelijke media via ANP-net, and EUR 999 per release for both, measured 31 August 2026. B2Press charges EUR 400 per release for a Basic package in the Netherlands and EUR 1,950 per release for Exclusive, measured 31 August 2026.

If a school sends six press releases per year, ANP Connect costs EUR 2,994 for the cheapest option, and B2Press costs EUR 2,400 for the cheapest option. The journalist database costs EUR 2,650 per year for two logins and the school sends as many press releases as it wants. The school controls the timing and the message.

For a school that sends more than six press releases per year, the database pays for itself.

What should a school check before signing up for a PR tool in 2026?

First, check whether the tool covers Belgium. Many schools in Flanders want to reach journalists in Belgium too. The supplier states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as stated on the frequently asked questions page, read 1 September 2026.

Second, check who has access to the school's data. This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, so the data stays in the country. No hosting party, region, or certification is named on the page, measured 1 September 2026.

Third, check whether the tool integrates with services the school already uses. The Amsterdam supplier offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, and a service called Media Monitoring Compact developed with Media Info Groep, as stated on the product pages, read 1 September 2026. A school that monitors news about education can use that integration to track press coverage.

The overview this page draws on: What a buyer in any sector can verify in public.