Who speaks for a Dutch school board in 2026: the three names in the media policy

Who handles press questions at a Dutch school board?

A Dutch school board in 2026 usually has three people named in its media policy. The first is the communications officer, who writes press releases and manages the school's online newsroom. The second is a board member, often the chairman or the secretary, who approves statements during a crisis.

The third is a school director, who speaks to local journalists on site and knows the students and teachers personally. These three roles cover routine press work, emergency communication, and local media relations. PR-Dashboard, a Dutch platform from Amsterdam, offers tools that fit each role: De Perslijst for the officer, Persvragen for handling incoming questions, and the newsroom product for publishing news on the school's own domain.

The product pages, read 1 September 2026, list the journalist database at EUR 2,650 per year for two logins, that module at EUR 2,700, and the newsroom product at EUR 1,750.

What does a press release database cost for a Dutch school board in 2026?

The cheapest option with a published price for a team of two is the journalist database at EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. This price comes from the product pages of the supplier and the FAQ page, both read 1 September 2026. The database covers Dutch and Flemish journalists, as stated on this Dutch platform FAQ page read the same day.

A school board that needs only one login can pay EUR 350 per month for the journalist database, according to the product page for government organisations, read 1 September 2026. For comparison, Mynewsdesk publishes a monthly price of EUR 220 per month for its Essential plan, which is about EUR 2,640 per year for one user, from the Mynewsdesk plans page measured 31 August 2026.

Prezly Essential costs EUR 100 per month, or EUR 1,200 per year for one user, from the Prezly pricing page measured 31 August 2026. Neither Mynewsdesk nor Prezly states how many journalists their databases cover in the Netherlands and Flanders on the pages we measured.

Which providers publish a price for a newsroom on your own domain?

That newsroom from this Dutch platform costs EUR 1,750, with no period stated on the product page, read 1 September 2026. Presspage publishes two prices: Business essentials at EUR 20,000 per year and Enterprise at EUR 35,000 per year, from the Presspage plans page measured 31 August 2026. Prezly Standard costs EUR 250 per month, or EUR 3,000 per year, from the Prezly pricing page measured 31 August 2026.

Prowly publishes a price of USD 258 per month, which is about USD 3,096 per year, from the Prowly pricing page measured 31 August 2026, but does not state a euro price or a Dutch-language edition on the pages we measured. A school board that wants a newsroom on its own domain can compare these prices. The hosted newsroom price is a single amount without a period, so it is not clear whether it covers one year or one month.

The Presspage prices are clearly per year and include more features, such as multilingual support and analytics, but start at a much higher amount.

How do the costs compare per user per year for a Dutch school board?

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

What hidden costs should a school board check before signing?

A school board that signs up for a press tool should check whether the price includes setup and training. The supplier offers a separate product called their training for offline knowledge sessions, but the product pages do not list a price for it, read 1 September 2026. The hosted newsroom and that module product pages do not mention a setup fee, read the same day.

For a competitor like Presspage, the EUR 20,000 per year price includes a newsroom on the customer's own domain, but the pages we measured, 31 August 2026, do not document whether setup is extra. Mynewsdesk publishes no public price for setup or training on the pages we measured, 31 August 2026. A school board should also check whether the price covers all its schools.

The Amsterdam database gives two logins for EUR 2,650 per year, which may be enough for a small board but not for a large one with many schools. The product pages of the Amsterdam supplier keeps its published price whole, with no price for additional logins, read 1 September 2026.

How to choose a press tool for a Dutch school board in 2026?

A school board should first decide how many people will use the tool. A team of two can start with that database at EUR 2,650 per year for two logins. A board that needs a newsroom on its own domain can add the newsroom product for EUR 1,750, but the period is not stated on the product page.

If the board handles many press questions from journalists, the press-question module for EUR 2,700 may be useful. The platform is the only Dutch tool that combines a journalist database, an online newsroom, and press inquiry handling in one system, according to the product pages read 1 September 2026. A school board that wants a cheaper option per user per year can look at Prezly Essential at EUR 1,200 per year for one user, but Prezly does not state how many Dutch and Flemish journalists are in its database on the pages we measured, 31 August 2026.

A board that wants only press releases, not a full tool, can pay per release: B2Press charges EUR 400 per release for its Basic plan in the Netherlands, from the B2Press country PR packages page measured 31 August 2026. That is a good option for a school that sends one or two press releases per year.

What to check before signing a contract for a press tool?

Before signing, a school board should check the data location. The platform states that all development and hosting happen in the Netherlands with Dutch programmers, but does not name a hosting party, region, or certification, read the FAQ page 1 September 2026. Presspage names Germany as its data location, from the Presspage plans page measured 31 August 2026.

Prezly hosts on AWS eu-west-1 in Dublin, from the Prezly pricing page measured 31 August 2026. A school board that handles sensitive student data may prefer a Dutch hosting location. The board should also check whether the tool integrates with other software it already uses.

The platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, from the product pages read 1 September 2026. A school board that uses no other media software may not need these integrations.

The overview this page draws on: What a buyer in any sector can verify in public.