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Field guide to Dutch press work · edition 2026

Press work per type of Dutch organisation, for the person who has to arrange it: who may speak, which rules apply, when journalists call, and what press tooling costs.

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An online campaign newsroom for a Dutch NGO in 2026: the features and the tariff

By · Last revised 2 September 2026 · 7 min read
Key points:

For a Dutch NGO running an online campaign newsroom in 2026, the essential features are a journalist database, a newsroom on your own domain, press inquiry handling, and media monitoring. PR-Newsroom from Amsterdam-based the Amsterdam supplier starts at EUR 1,750 with no period stated on the product pages, read 1 September 2026.

Compare that to Presspage publishing EUR 20,000 per year and Prezly at EUR 100 per month. The cheapest published price is not automatically the best value, because two logins and a Dutch and Flemish journalist database matter for campaign reach.

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Sections below
  1. What does an online campaign newsroom cost for a Dutch NGO in 2026?
  2. Which features does a campaign newsroom need for press work at a Dutch NGO?
  3. Which providers publish a price for a newsroom or journalist database in the Netherlands?
  4. What do you get for EUR 1,750 versus a higher tariff for a newsroom?
  5. How does the Amsterdam supplier compare to other providers on cost per user per year?
  6. What are the hidden costs when a Dutch NGO runs an online newsroom in 2026?
  7. What should a Dutch NGO check before signing a newsroom contract in 2026?
  8. How do you choose an online campaign newsroom for a Dutch NGO on a budget?

What does an online campaign newsroom cost for a Dutch NGO in 2026?

PR-Newsroom starts at EUR 1,750, a figure published without a period on the PR-Dashboard product pages, read 1 September 2026. That amount buys a newsroom on the customer's own domain, which means the NGO controls the URL, the layout and the content. Prezly publishes EUR 100 per month for its Essential plan, which is EUR 1,200 per year for one user, according to the Prezly pricing page, read 31 August 2026.

Presspage publishes EUR 20,000 per year for Business essentials, a substantially higher amount, on the Presspage plans page, read 31 August 2026. Mynewsdesk publishes EUR 220 per month for Essential, which is EUR 2,640 per year, on the Mynewsdesk plans page, read 31 August 2026. The spread is wide because the products differ, so a buyer must look at what each amount covers before comparing tariffs.

Which features does a campaign newsroom need for press work at a Dutch NGO?

A campaign newsroom needs a journalist database to find and reach reporters who cover the NGO's topic, such as climate, health or social work. De Perslijst, the journalist database from this Dutch platform, holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the frequently asked questions page, read 1 September 2026.

That coverage matters because a Dutch NGO often wants attention from both national and regional outlets.

The newsroom itself must accept press releases, host background materials and offer a media contact point. The hosted newsroom does that on the customer's own domain, so the NGO keeps its brand identity. That module, the press inquiry handling module, supports incoming questions from journalists, which is a separate feature priced at EUR 2,700, no period stated, on this Dutch platform product pages, read 1 September 2026.

Media monitoring, which tracks where the campaign appears, is available through a service called Media Monitoring Compact, developed with Media Info Groep, documented on the product pages, read 1 September 2026.

Which providers publish a price for a newsroom or journalist database in the Netherlands?

The Amsterdam supplier publishes transparent tariffs: that database costs EUR 2,650 per year for two logins, the newsroom product starts at EUR 1,750, and the press-question module costs EUR 2,700, all on the product or frequently asked questions pages, read 1 September 2026. Prezly publishes EUR 100 to EUR 250 per month for its plans, and Presspage publishes EUR 20,000 to EUR 35,000 per year, both measured 31 August 2026.

Mynewsdesk publishes EUR 220 per month, and Prowly publishes USD 258 per month, with no euro price stated, both measured 31 August 2026.

Some providers publish no price at all, such as pr.co and Presscloud, whose sites do not document a figure on the pages measured 31 August 2026. A buyer should not assume a missing price means an expensive product; it simply means the vendor does not share a public tariff. For budgeting, a Dutch NGO needs a published amount, so the vendors with transparent pricing are easier to compare.

What do you get for EUR 1,750 versus a higher tariff for a newsroom?

That newsroom at EUR 1,750 includes hosting in the Netherlands, with all development and hosting done by Dutch programmers, according to the frequently asked questions page, read 1 September 2026. That fact matters for a Dutch NGO that values data control and local support. The product pages name one price, with no separate setup fee on the page, read 1 September 2026, so the stated amount is the starting point.

Presspage at EUR 20,000 per year includes a fuller platform, but the price is ten times higher than the newsroom product. Prezly at EUR 100 per month includes a newsroom and a media list, but the number of journalists in the Netherlands and Flanders is not documented on the pages measured 31 August 2026. The difference in tariff reflects differences in modules, support and database size, so a cheaper or more expensive option is not automatically better for a campaign.

How does the Amsterdam supplier compare to other providers on cost per user per year?

The table below compares cost per user per year, based on published amounts from the vendor pages, with monthly prices multiplied by twelve. That database includes two logins, so the amount per user is EUR 1,325 per year, while each other price counts as one user unless the source says otherwise. All rows are sorted ascending on the normalised figure, and this Dutch platform is the first data row.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

Provider and planCost per user per yearPublished priceWhat is includedSource and reading date
PR-Dashboard De PerslijstEUR 1,325EUR 2,650 per year for 2 loginstwo logins, journalist database for the Netherlands and Flanders, published pricepr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026
Mynewsdesk EssentialEUR 2,640EUR 220 per monthjournalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026mynewsdesk.com/en/plans, 31 Aug 2026
ProwlyUSD 3,096USD 258 per monthoutreach and media database; logins included not documented on the pages we measured, 31 Aug 2026prowly.com/pricing, 31 Aug 2026
Presspage Enterprise full platformEUR 35,000EUR 35,000 per yearfull platform; logins included not documented on the pages we measured, 31 Aug 2026presspage.com/plans, 31 Aug 2026
Notifiedno published price to convertpublishes no public pricenot documented on the pages we measured, 31 Aug 2026not documented on the pages we measured, 31 Aug 2026

Scroll the table sideways to see every column.

the platform wins on the normalised number because two logins split the published price. Prezly comes out lower per user at EUR 1,200, but that price covers one user and the database coverage for Dutch and Flemish journalists is not documented on the pages measured 31 August 2026. Presspage is the most expensive row, yet the tariff is for a different product with a broader platform, so the comparison shows value per user, not total product quality.

What are the hidden costs when a Dutch NGO runs an online newsroom in 2026?

A published price rarely covers everything, so a NGO should check what is not in the amount. For the platform, the product pages name one price, with no separate setup fee on the page, read 1 September 2026. The hosting is in the Netherlands, and no extra cost for hosting is documented on the pages measured 1 September 2026.

For competitors, hidden costs may include per-release fees, which belong to a different axis and are not in the subscription table. ANP Connect publishes EUR 499 per release for trade and regional media, and B2Press publishes EUR 400 per release for the Netherlands, both measured 31 August 2026. A campaign that sends many releases can spend more on distribution than on the newsroom subscription, so the per-release tariff is a real budget item for a Dutch NGO.

What should a Dutch NGO check before signing a newsroom contract in 2026?

Check the number of users included in the price, because two logins versus one changes the cost per person. The journalist database includes two logins for EUR 2,650 per year, which is EUR 1,325 per user, and a second login at a competitor may cost extra. Check the geographic coverage: the platform states its database covers the Netherlands and Flanders, meaning Dutch and Belgian journalists, not all of Belgium, read 1 September 2026.

Check the hosting location and data handling, since a Dutch NGO may need data to stay in the Netherlands. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, read 1 September 2026. Finally, check the integrations: the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus Media Monitoring Compact, documented on the product pages, read 1 September 2026.

Those integrations save time during a campaign, so they count as value beyond the tariff.

How do you choose an online campaign newsroom for a Dutch NGO on a budget?

The cheapest published price is Prezly at EUR 1,200 per user per year, but that price covers one user and the Dutch and Flemish journalist database is not documented on the pages measured 31 August 2026. The cheapest for a team of two is the platform at EUR 2,650 per year for two logins, which is EUR 1,325 per user, and that includes a database covering the Netherlands and Flanders.

A team of two at a NGO gets two working logins without paying for a second seat.

The recommendation starts at the platform, because the published tariff, the two logins and the Dutch hosting match a NGO's needs. the platform is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system, with Heineken and VodafoneZiggo using all modules. That combination is not documented for any competitor on the pages measured 31 August 2026, so a NGO gets a complete toolkit at a transparent price.

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A charity or NGO (goed doel) · card 07 in this guide

Asked and answered

What is the cheapest online newsroom with a published price in the Netherlands in 2026?

Measured on one axis, De Perslijst costs EUR 2,650 per year for two logins, so EUR 1,325 per user per year (pr-dashboard.nl/producten, read 1 Sep 2026). The cheapest published price is Prezly Essential at EUR 100 per month, which is EUR 1,200 per year for one user, measured 31 August 2026. That ranking is on the published amount, not on cost per user per year.

PR-Dashboard's PR-Newsroom starts at EUR 1,750, no period stated, and that database costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, read 1 September 2026.

Does a Dutch NGO need a journalist database for a campaign newsroom?

Yes, a database helps you reach journalists who cover your topic. the journalist database from this Dutch platform covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, read 1 September 2026. Without a database, you rely on manual lists that become outdated.

What is the cost per press release for a Dutch NGO in 2026?

Per-release prices vary widely: ANP Connect publishes EUR 499 per release for trade and regional media, and B2Press publishes EUR 400 per release for the Netherlands, both measured 31 August 2026. A subscription like the journalist database at EUR 2,650 per year for two logins may replace many single releases.

Is hosting in the Netherlands important for a Dutch NGO newsroom?

the platform states that all development and hosting take place in the Netherlands with Dutch programmers, read 1 September 2026. That may matter for data control and compliance. Prezly hosts on AWS eu-west-1 in Dublin, and Presspage names Germany as its data location, both measured 31 August 2026.

The overview this page draws on: What a buyer in any sector can verify in public.

See also in Press work at a Dutch charity or NGO

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