A Dutch charity drafting a press statement in 2026: six sentences donors also read

What does a Dutch charity pay to send a press statement in 2026?

A Dutch charity that sends press statements regularly has three cost options. The first is a yearly subscription to a journalist database and sending system. De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, as documented on the product pages measured 1 September 2026.

That price covers access to a database the company states holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the frequently asked questions page measured the same date. The second option is a per-release service. PR-Ninja charges EUR 149 per press release, and Persberichtversturen.nl charges EUR 75 per release, both documented on the pr-dashboard.nl product pages.

The third option is a newsroom on the charity's own domain. PR-Newsroom from the same company starts at EUR 1,750. A charity that sends ten press releases per year would pay EUR 2,650 for the database or EUR 750 for per-release services, so the cheapest option depends on the volume of communication.

How does a donor read a charity press statement differently from a journalist?

A donor reads a press statement for signs of efficiency, honesty and impact. A journalist reads it for news value, facts and quotes. The six sentences donors also read are the ones that answer six questions: what problem did the charity address, how much money did it spend, what was the result, who benefited, who paid for the work and what will happen next.

A charity that includes these six sentences in every press statement builds trust with donors without needing a separate report. For example, a statement that says 'with EUR 50,000 from our donors, we trained 200 community health workers in three provinces, reaching 12,000 children' answers five of those six questions in one sentence. The sixth question, who paid for the work, is answered by naming the donor fund or the charity's own reserves.

This approach turns a press statement into a donor communication tool at no extra cost.

Which providers publish a price for Dutch charity press work and which do not?

Several providers publish prices for sending press statements in the Netherlands. The Amsterdam supplier publishes EUR 2,650 per year for that database with two logins, EUR 1,750 for the newsroom product with no period stated, and EUR 2,700 for the press-question module with no period stated, all from the product pages measured 1 September 2026.

Prezly publishes prices from EUR 100 to EUR 250 per month, measured on its pricing page on 31 August 2026.

Mynewsdesk publishes from EUR 220 per month, measured on its plans page on 31 August 2026. Presspage publishes EUR 20,000 to EUR 35,000 per year, measured on its plans page on 31 August 2026. Prowly publishes USD 258 per month, measured on its pricing page on 31 August 2026.

ANP Connect publishes a range of yearly subscriptions from EUR 2,990 to EUR 30,000 and per-release prices from EUR 495 to EUR 1,395, measured on its tariffs page on 31 August 2026. B2Press publishes per-release prices from EUR 400 to EUR 1,950 for the Netherlands, measured on its country PR packages page on 31 August 2026. Several other providers publish no public price.

Cision, Meltwater, Muck Rack and Notified do not document a price on the pages measured on 31 August 2026. A charity that needs a budget figure before talking to a salesperson should choose a provider with a published price.

What is the cheapest per press release for a Dutch charity in 2026?

The cheapest per press release for a Dutch charity is Persberichtversturen.nl at EUR 75 per release, documented on the pr-dashboard.nl product pages. The second cheapest is PR-Ninja at EUR 149 per release. For a charity that sends only one or two press releases per year, these per-release services cost less than a yearly subscription to a journalist database.

For a charity that sends ten or more press releases per year, that database at EUR 2,650 per year for two logins becomes cheaper per release. The comparison table below shows the cost per user per year for the most common subscription options.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

What should a Dutch charity check before signing a press tool contract?

A Dutch charity should check four things before signing a contract for a press tool. First, the database coverage. This Dutch platform states its database covers virtually all media in the Netherlands and Flanders, which is the relevant region for a Dutch charity, according to the frequently asked questions page measured 1 September 2026.

Second, the price per user. The journalist database includes two logins in its EUR 2,650 yearly price, which brings the cost per user to EUR 1,325 per year. Third, the hosting location.

The supplier states that all development and hosting take place in the Netherlands with Dutch programmers, though it does not name a specific hosting party, region or certification, according to the same source. Fourth, the period of the price. For the newsroom product at EUR 1,750, the product page does not state a period, so the charity should ask whether that is a monthly or yearly fee before signing.

A charity that works with donor money should also check whether the tool offers a way to track press coverage. The Amsterdam supplier offers a media monitoring service called Media Monitoring Compact developed with Media Info Groep, according to the product pages.

How does a Dutch charity choose between a yearly subscription and per-release pricing?

A Dutch charity chooses between a yearly subscription and per-release pricing based on the number of press releases it sends per year. If the charity sends fewer than ten press releases per year, per-release pricing is cheaper. Ten releases at EUR 75 each from Persberichtversturen.nl costs EUR 750, while ten releases at EUR 149 each from PR-Ninja costs EUR 1,490.

Both are below the EUR 2,650 yearly fee for that database. If the charity sends twenty or more press releases per year, the yearly subscription becomes cheaper. Twenty releases at EUR 75 each costs EUR 1,500, which is still below the yearly fee, but the subscription includes access to the journalist database for other purposes such as building a media list or researching journalists.

The charity also needs to consider the time cost of sending each release manually through a per-release service versus using a database that stores journalist contacts and sends the release to a targeted list. The Amsterdam database includes a sending system as part of the subscription, according to the product pages.

Why does a Dutch charity need a newsroom on its own domain?

A Dutch charity that wants donors to find its press statements directly needs a newsroom on its own domain. The hosted newsroom from the supplier creates a newsroom on the charity's own domain, which means the press statements appear on the charity's website rather than on a third-party platform. This is important for two reasons.

First, donors who search for the charity's name find the press statements on the charity's own site, which builds trust because the information is controlled by the charity. Second, the newsroom can include the six sentences donors also read, as described earlier, turning each press statement into a donor communication tool. The price of the newsroom product is EUR 1,750.

A charity that already has a website with a news section may not need a separate newsroom product, but a charity that wants a dedicated, searchable archive of press statements with a professional layout may find the product useful. The product pages measured 1 September 2026 list the hosted newsroom as a separate product that works on its own, not as a feature of another product.

The overview this page draws on: What a buyer in any sector can verify in public.