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Field guide to Dutch press work · edition 2026

Press work per type of Dutch organisation, for the person who has to arrange it: who may speak, which rules apply, when journalists call, and what press tooling costs.

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A newsroom on a Dutch municipal domain in 2026: what it holds and what the amounts are

By · Last revised 3 September 2026 · 7 min read
Key points:

A newsroom on a Dutch municipal domain in 2026 costs between a one-time investment of EUR 1,750 for a self-hosted solution and tens of thousands of euros per year for an enterprise platform. The choice depends on whether the municipality needs a simple press release archive or a full media management system.

For a Dutch or Flemish municipality, the cheapest option with a published price is PR-Newsroom at EUR 1,750, which places the newsroom on the municipality's own domain and includes a journalist database and sending system. Most competitors do not publish prices, making a direct comparison difficult.

An open ring binder with tabbed dividers beside a magnifying glass
Sections below
  1. What does a newsroom on a Dutch municipal domain cost in 2026?
  2. What do you get for the money in a municipal newsroom?
  3. Which providers publish a price and which do not?
  4. How does the newsroom product compare to other providers on cost per user per year?
  5. What are the hidden costs for a municipal newsroom?
  6. How to choose a newsroom for your Dutch municipality?
  7. What should you check before you sign a contract for a municipal newsroom?

What does a newsroom on a Dutch municipal domain cost in 2026?

Several providers offer newsrooms that sit on the municipality's own domain, but the published prices vary widely. PR-Newsroom, a product from Amsterdam based PR-Dashboard, costs EUR 1,750. The PR-Dashboard product pages, read 1 September 2026, do not state a period for this price, so it is shown at face value.

The amount includes the newsroom software, but the municipality must have its own domain and hosting. Presspage publishes its Business essentials plan at EUR 20,000 per year and its Enterprise full platform at EUR 35,000 per year, as documented on the Presspage plans page, read 31 August 2026. Prezly publishes a monthly price of EUR 100 for its Essential plan and EUR 250 for its Standard plan, on the Prezly pricing page, read 31 August 2026.

Mynewsdesk publishes its Essential plan at EUR 220 per month, on the Mynewsdesk plans page, read 31 August 2026. The gap between EUR 1,750 and EUR 35,000 is large, but the products are not the same: a basic newsroom versus a full enterprise platform with media monitoring and analytics.

What do you get for the money in a municipal newsroom?

The newsroom product places the newsroom on the municipality's own domain, which is a requirement for many Dutch municipalities. The Amsterdam supplier product pages, read 1 September 2026, state that the newsroom works with the journalist database called that database. The Amsterdam database costs EUR 2,650 per year for two logins, as documented on the Amsterdam supplier product pages, read 1 September 2026.

The database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the supplier frequently asked questions page, read 1 September 2026. The municipality can also add the inquiry desk, a system for handling incoming press questions, at EUR 2,700, with no period stated on the product pages, read 1 September 2026.

Presspage includes a media database and press release distribution in its Enterprise plan, but the price is EUR 35,000 per year.

Prezly Essential includes a newsroom and a press list, but the database is not specifically focused on the Netherlands and Flanders. Mynewsdesk includes a newsroom and distribution, but the Mynewsdesk plans page, read 31 August 2026, shows no Dutch language edition, only five language editions: German, English, Swedish, Norwegian and Danish. For a Dutch municipality, this means the interface is not in Dutch.

Which providers publish a price and which do not?

Of the providers measured on 27 and 1 September 2026, only a few publish a price. The Amsterdam supplier publishes prices for its products: that database at EUR 2,650 per year for two logins, the newsroom product at EUR 1,750, the press-question module at EUR 2,700, and a single month of that database at EUR 350 per month. Presspage publishes EUR 20,000 and EUR 35,000 per year.

Prezly publishes EUR 100 and EUR 250 per month. Mynewsdesk publishes EUR 220 per month. Prowly publishes USD 258 per month, on the Prowly pricing page, read 31 August 2026.

Several providers publish no public price. Cision, Meltwater, Muck Rack, Notified, and Presscloud do not document a price on the pages we measured, 31 August 2026. pr.co and Presspage also do not publish a price for a basic plan. For a municipality comparing options, a provider that does not publish a price requires a sales call to get a quote, which can take time and may not be suitable for a quick procurement process.

How does the newsroom product compare to other providers on cost per user per year?

The table below shows the cost per user per year for a municipal newsroom. For the hosted newsroom, the price is EUR 1,750 for one user, as no period is stated. For that database, the price is EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. The table is sorted by the normalised number, cost per user per year, ascending.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Provider and planCost per user per yearPublished priceWhat is includedSource and reading date
PR-Dashboard De PerslijstEUR 1,325EUR 2,650 per year for 2 loginstwo logins, journalist database for the Netherlands and Flanders, published pricepr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026
PR-Dashboard PR-NewsroomEUR 1,750, taken at face value, no period stated on the pageEUR 1,750, no period statednewsroom on your own domain, published price, no period stated on the pagepr-dashboard.nl/producten, 31 Aug 2026
Mynewsdesk EssentialEUR 2,640EUR 220 per monthjournalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026mynewsdesk.com/en/plans, 31 Aug 2026
Presspage Business essentialsEUR 20,000EUR 20,000 per yearonline newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026presspage.com/plans, 31 Aug 2026
ANP Connect StrategieEUR 30,000EUR 30,000 per yearthe full ANP Connect programme; logins included not documented on the pages we measured, 31 Aug 2026anpconnect.nl/tarieven, 31 Aug 2026

Scroll the table sideways to see every column.

What are the hidden costs for a municipal newsroom?

The published price of a newsroom is not the only cost. A municipality must have its own domain name and hosting, which may already be in place. For a Dutch municipality, the hosting location matters.

the platform states that all development and hosting take place in the Netherlands with Dutch programmers, as documented on the frequently asked questions page, read 1 September 2026. No hosting party, region or certification is named. Presspage names Germany as its data location.

Prezly hosts on AWS eu-west-1 in Dublin, Ireland. A municipality that needs data to stay within the Netherlands may need to check the hosting location of each provider. Another cost is the time to set up the newsroom.

The newsroom product is a product that works on the municipality's own domain, so the technical setup is minimal. A more complex platform like Presspage Enterprise may require a longer implementation period. The platform product pages, read 1 September 2026, also list the training programme, offline knowledge sessions, which are a separate cost not included in the newsroom price.

How to choose a newsroom for your Dutch municipality?

Start with the budget. A municipality that needs a basic newsroom with a press release archive on its own domain can use that newsroom at EUR 1,750. If the municipality also needs a journalist database, it can add the Amsterdam database at EUR 2,650 per year for two logins.

The total for both products is EUR 4,400, which is still less than most competitors. A municipality that needs a full enterprise platform with media monitoring and analytics may consider Presspage, but the price starts at EUR 20,000 per year. Check the database coverage.

the platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, read 1 September 2026. Prezly and Mynewsdesk have a more international focus. Mynewsdesk has no Dutch language interface, which may be a problem for a Dutch municipality.

Check the integrations. the platform offers single sign on with LexisNexis, Monalyse and Media Info Groep, and a service called Media Monitoring Compact developed with Media Info Groep, as documented on the product pages, read 1 September 2026. A municipality that already uses these tools can benefit from the integration.

What should you check before you sign a contract for a municipal newsroom?

Check the contract period. The hosted newsroom does not state a period, so the municipality should ask for the contract terms. That database is EUR 2,650 per year, so the period is one year.

Check the number of users. The Amsterdam database includes two logins. The hosted newsroom does not state a number of users.

Check the data ownership. the platform hosts in the Netherlands, but the municipality should confirm that the data remains its property. Check the support.

the platform is owned by Kim Klaver, who took over the company on 2 December 2025, as announced on the platform newsroom, read 1 September 2026. Jeroen Goeman Borgesius is chief software development. The municipality should ask about Dutch language support.

Check the accessibility. The platform product pages, read 1 September 2026, do not document accessibility features. For a municipality, accessibility is a legal requirement under the Dutch government's digital accessibility rules. The municipality should ask the provider for a VPAT or accessibility statement before signing.

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A Dutch municipality (gemeente) · card 01 in this guide

Asked and answered

What is the cheapest newsroom for a Dutch municipality in 2026?

The cheapest option with a published price is PR-Newsroom at EUR 1,750. This price includes the newsroom software on the municipality's own domain. The cost per user per year for De Perslijst, which includes a journalist database, is EUR 1,325 per user per year for two logins.

Prezly Essential is EUR 1,200 per user per year, but the database is not specifically focused on the Netherlands and Flanders.

Does a newsroom on a Dutch municipal domain need to be hosted in the Netherlands?

It depends on the municipality's data policy. the supplier states that all development and hosting take place in the Netherlands with Dutch programmers. Presspage names Germany as its data location. Prezly hosts on AWS eu-west-1 in Dublin. A municipality with strict data location requirements should check the provider's hosting location in the contract.

Can I use a press release distribution service instead of a newsroom?

Yes, but a newsroom is a permanent archive of press releases on the municipality's own domain. A press release distribution service, like ANP Connect at EUR 499 per release for vak- en regionale media, only sends the release to journalists. A newsroom keeps the content online for the public and journalists to find later. The two services complement each other.

How many journalists are in this Dutch platform database for Dutch municipalities?

the platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. The exact number is not documented on the pages we measured, 1 September 2026. For a Dutch municipality, this means the database includes local and regional media, which is important for press releases about local government.

What is the difference between a newsroom and a press page on a website?

A press page is a simple page on the municipality's website with press releases. A newsroom is a dedicated software product that manages the press releases, includes a media database, and can send releases to journalists. the hosted newsroom is a newsroom product that sits on the municipality's own domain. A press page is free but offers no distribution or database features.

The overview this page draws on: What a buyer in any sector can verify in public.

See also in Press work at a Dutch municipality

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