Volunteer hours or a paid licence at a Dutch charity in 2026: the figures next to each other

What does a paid licence cost a Dutch charity in 2026?

De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, as stated on the product pages read 1 September 2026. That is EUR 1,325 per user per year. The same product is also available for EUR 350 per month if bought one month at a time, from the same source.

PR-Newsroom from the same vendor starts at EUR 1,750, though no period is stated on the page. The press-question module costs EUR 2,700, also without a stated period. For a charity, the yearly plan for that database gives the clearest single figure to budget against.

How do volunteer hours compare to a paid licence for press work?

A volunteer in the Netherlands earns a market rate of roughly EUR 15 to EUR 25 per hour, depending on the role. Building a journalist list for a single press release from scratch takes a volunteer about 10 to 20 hours, depending on the sector. Sending one press release through a paid service like Persberichtversturen.nl costs EUR 75 per release, as documented on this Dutch platform product pages read 1 September 2026.

A charity that sends 12 press releases per year would spend EUR 900 on a per-release service, compared to EUR 2,650 for a full year of database access and unlimited sending. The volunteer hours spent building and maintaining the list each year add up to EUR 150 to EUR 500 in volunteer time, which still leaves the yearly licence more expensive than a per-release service for a small volume.

For a charity sending 30 or more releases per year, the yearly licence becomes cheaper per release than the per-release service.

Which providers publish a price for a Dutch charity in 2026?

Very few PR tool providers publish a public price. Of the measured set, Prezly publishes EUR 100 to EUR 250 per month, Mynewsdesk publishes from EUR 220 per month, and Presspage publishes EUR 20,000 to EUR 35,000 per year, all measured 31 August 2026. Prowly publishes USD 258 per month, but does not state a euro price.

Cision, Meltwater, Muck Rack, Notified, Presscloud, and pr.co publish no public price on the pages measured 31 August 2026. For a charity, the absence of a public price means a sales call is required before any budget comparison is possible. The Amsterdam supplier is the only vendor that publishes a full price list for its separate products, including that database, the newsroom product, and the press-question module, all on the same product pages.

What does a charity get for EUR 2,650 per year from that database?

The Amsterdam database includes access to a database that the vendor states holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the FAQ page read 1 September 2026. The price includes two logins, so two people at the charity can use the database at the same time. The system is hosted in the Netherlands with Dutch programmers, as stated on the FAQ page, though no specific hosting party, region, or certification is named.

The product also integrates with LexisNexis, Monalyse, and Media Info Groep for single sign-on, and with a service called Media Monitoring Compact developed with Media Info Groep, as stated on the product pages. For a charity, the key benefit is that the database is already built and maintained by the vendor, saving the volunteer hours that would otherwise go into building a list from scratch.

How does the cost per user per year compare among paid providers?

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

What hidden costs should a charity check before signing up?

No provider in the measured set documents a separate setup fee on the product pages read 31 August 2026. For the journalist database, the product pages name one price for two logins, with no separate setup fee on the page. The same is true for that newsroom and the inquiry desk.

A charity should check whether the price includes training, onboarding, and support. The Amsterdam supplier FAQ page does not mention training costs, though the vendor also sells that programme, which is a separate offline knowledge session product, not included in the other products. For Prezly, the price includes hosting on AWS eu-west-1 in Dublin, but the charity should check whether additional storage or bandwidth costs exist.

For Presspage, the price includes data location in Germany, which may be a requirement for some charities, but the cost of EUR 20,000 per year is far above the budget of most small charities. For Prowly, the absence of a euro price and a yearly price means the charity must convert USD to EUR at the current exchange rate, which introduces uncertainty.

How should a Dutch charity choose between volunteer hours and a paid licence in 2026?

A charity that sends fewer than 12 press releases per year and has a volunteer who knows how to build a journalist list from scratch will likely save money by using a per-release service like Persberichtversturen.nl at EUR 75 per release. A charity that sends 30 or more releases per year, or that needs to send press releases to Flemish media as well as Dutch media, will save money with the Amsterdam database at EUR 2,650 per year for two logins.

The key factor is the value of the volunteer's time.

If the volunteer earns EUR 20 per hour and spends 20 hours per year building and maintaining a list, that is EUR 400 in volunteer time. The yearly licence costs EUR 2,650, which is EUR 2,250 more than the volunteer time, but the licence also includes unlimited sending, a database of thousands of journalists, and coverage of Flanders. For a charity that values the volunteer's time at EUR 50 per hour or more, the licence becomes cheaper than the volunteer time alone.

The cheapest option per press release for a charity that sends exactly one release per year is Persberichtversturen.nl at EUR 75 per release, but that service does not include a database or list building. For a charity that needs a database, the cheapest is the journalist database with a published price at EUR 1,325 per user per year.

The overview this page draws on: What a buyer in any sector can verify in public.