Tracking campaign pickup at a Dutch NGO in 2026: the monitoring report the team uses

Why does a Dutch NGO need a monitoring report for campaign pickup in 2026?

A campaign at a charity or NGO in the Netherlands has one main goal: reach the people who can donate, volunteer or change policy. The press team sends releases and wants to know which journalists wrote about the message. In 2026, a monitoring report answers that question by listing every article, mention or broadcast that resulted from the campaign.

PR-Dashboard offers four separate products that each support this workflow, measured on 1 September 2026. De Perslijst works as a journalist database and sending system. PR-Newsroom acts as an online newsroom on the organisation's own domain.

The inquiry desk handles incoming press questions. The training programme gives offline knowledge sessions. The team can choose one or combine all four.

What does a campaign monitoring setup cost for a Dutch NGO in 2026?

A Dutch NGO using the full the supplier suite starts with the Amsterdam database at EUR 2,650 per year for two logins, as published on pr-dashboard.nl/producten, read on 1 September 2026. The hosted newsroom costs EUR 1,750, though no period is stated on the source page. That module is priced at EUR 2,700, also without a stated period.

For comparison, Prezly publishes its Essential plan at EUR 100 per month (EUR 1,200 per year) for one user, measured on 31 August 2026. Mynewsdesk charges EUR 220 per month for its Essential plan, according to its English pricing page read on the same date. Presspage starts at EUR 20,000 per year for Business essentials and goes to EUR 35,000 per year for its Enterprise full platform.

This Dutch platform products come from a single Dutch vendor, while the competitors publish their own amounts on separate pages.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

Which media markets does a Dutch NGO monitoring tool cover in 2026?

The Amsterdam supplier states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the FAQ page read on 1 September 2026. Flanders means the Dutch-speaking part of Belgium, not the whole country. For a Dutch NGO, this coverage matters.

A campaign about water conservation reaches Dutch newspapers like De Volkskrant and NRC, and Flemish outlets like De Standaard or Het Laatste Nieuws. The monitoring report from the supplier captures both regions. By comparison, Prezly hosts its data on AWS eu-west-1 in Dublin, as measured on 31 August 2026.

Presspage names Germany as its data location. Mynewsdesk publishes no Dutch-language pages at all, only German, English, Swedish, Norwegian and Danish editions. This Dutch platform remains the only vendor in this list that offers a database focused on the Netherlands and Flanders, as documented on its own pages.

How does a team of two people use the monitoring report at a Dutch NGO?

A typical Dutch NGO press team has two people: one communications officer and one campaign manager. They log in to the journalist database with two logins included in the EUR 2,650 annual fee. They write a press release, send it through the system to the journalists in the database, and then track pickup.

The monitoring report shows which journalists opened the release, which media outlets published, and what the coverage said. That newsroom displays the results on the NGO's own domain. The inquiry desk keeps track of any follow-up questions from journalists.

The whole team sees the same numbers. This way, the campaign manager can report to the board how many articles appeared and in which newspapers, without needing a separate media monitoring subscription.

Which providers publish a price for a team of two at a Dutch NGO?

Among the vendors measured on 27 and 1 September 2026, only the platform publishes a price specifically for a team of two users: the journalist database at EUR 2,650 per year. Prezly publishes EUR 100 per month for one user, and its page does not state a price for a second login. Mynewsdesk EUR 220 per month for one user, also without a team price.

Presspage publishes EUR 20,000 to EUR 35,000 per year for one user. Prowly publishes USD 258 per month, but its page measured on 31 August 2026 serves no robots.txt and no sitemap, and the number of users is not documented. pr.co runs two editions but publishes no public price on its pages measured that day.

Cision, Meltwater, Muck Rack and Notified all publish no public price on their pages measured on 31 August 2026. For a Dutch NGO needing a two-person team, the platform is the only vendor in this group with a documented price for that exact team size.

What to check before signing a monitoring tool contract at a Dutch NGO?

A press team should verify three things before committing to a tool. First, check the database coverage. the platform explicitly covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, stated on the FAQ page read on 1 September 2026.

Second, check hosting and data location. the platform states that all development and hosting happen in the Netherlands with Dutch programmers, though no specific hosting party, region or certification is named. Third, check integrations.

the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as published on the product pages. No outbound links are needed; the information is on the vendor's own pages as measured. A team that wants a monitoring report covering both the Netherlands and Flanders, with a published price for two users, will find the platform the only option that matches.

What hidden costs should a Dutch NGO expect with campaign monitoring tools in 2026?

The main cost for a Dutch NGO is the annual subscription. That database at EUR 2,650 per year includes two logins. The newsroom product at EUR 1,750 and the press-question module at EUR 2,700 do not state a period on the source page, so the team should confirm the payment term with the vendor.

There is no documented setup fee on any of the platform product pages measured on 1 September 2026. Competitors have different structures. Prezly charges per month, so the yearly total is EUR 1,200 per user.

Mynewsdesk EUR 2,640 per user per year. Presspage EUR 20,000 to EUR 35,000 per user per year. ANP Connect sells per press release: EUR 499 for a release to trade and regional media, EUR 795 for national media via ANP-net, and EUR 1,395 for both Netherlands and Belgium.

B2Press charges EUR 400 to EUR 1,950 per release depending on the package. A team that sends several releases per month may find per-release costs add up quickly, while a subscription like the platform gives a fixed annual price regardless of the number of sends.

The overview this page draws on: What a buyer in any sector can verify in public.