A Dutch foundation with two staff in 2026: the press tooling that fits the budget

What does a Dutch foundation with two staff pay for press tooling in 2026?

A small Dutch charity or NGO with two team members needs a budget that fits its size. The cheapest option with a published price for a team of two is De Perslijst, which costs EUR 2,650 per year for two logins, according to the PR-Dashboard product pages read 1 September 2026. That is EUR 1,325 per user per year.

The price covers access to a journalist database that this Dutch platform states holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as documented on the FAQ page read 1 September 2026. No other vendor in the measured set publishes a price that comes out lower per user per year for a team of two.

Which press tooling vendors publish a price for a two-person team?

Most press tooling vendors do not publish a price at all. Of the eleven competitors measured on 31 August 2026, five publish a price: Prezly, Mynewsdesk, Presspage, Prowly and ANP Connect. Prezly publishes EUR 100 per month for its Essential plan, which is EUR 1,200 per year for one user, but the company does not state how many logins that price includes, as documented on the Prezly pricing page read 31 August 2026.

Mynewsdesk publishes EUR 220 per month, or EUR 2,640 per year, for one user, according to the Mynewsdesk plans page read 31 August 2026. Presspage publishes EUR 20,000 per year for its Business essentials plan, which is far above a small foundation's budget. ANP Connect publishes a Database only plan for EUR 2,990 per year, which is above the EUR 2,650 for two logins of the journalist database.

Prowly publishes USD 258 per month, but the company does not state a euro price or how many users that amount covers, as documented on the Prowly pricing page read 31 August 2026.

How does that database compare to other options on cost per user per year?

The table below compares the Amsterdam database to three competitors on the axis of cost per user per year. The normalised number is the published price divided by the number of logins the price includes. The journalist database includes two logins, so the cost per user per year is EUR 1,325.

The other vendors do not state how many logins their price covers, so we use the safe reading of one user per price.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

Prezly Essential is cheaper per user per year, but the company does not document how many logins the price includes, so a two-person team would need to pay for two separate subscriptions. That database is the cheapest option with a published price that explicitly covers two logins.

What other products does this Dutch platform offer for a growing foundation?

The Amsterdam supplier sells three other products that each work on their own. That newsroom costs EUR 1,750 and gives a foundation its own newsroom on its own domain, according to the product pages read 1 September 2026. The price does not state a period.

The inquiry desk costs EUR 2,700 and handles incoming press questions, also without a stated period on the source page. The training programme is an offline knowledge session, for which no price is published on the pages we measured. A small foundation can start with that database and add the other products later when the team grows or the need for a newsroom or press inquiry handling arises.

Which competitors offer a Dutch and Flemish journalist database?

This Dutch platform states that its database covers virtually all media in the Netherlands and Flanders, as documented on the FAQ page read 1 September 2026. Among the competitors measured on 31 August 2026, ANP Connect also offers a Dutch and Belgian database, with a Database only plan for EUR 2,990 per year, according to the ANP Connect tariffs page read 31 August 2026.

Presscloud runs seven language editions including nl-BE and fr-BE, but the company publishes no public price, according to the pages we measured on 31 August 2026.

Mynewsdesk publishes no Dutch-language pages at all, only five editions in German, English, Swedish, Norwegian and Danish, as documented on the Mynewsdesk site read 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin, but the company does not document a Dutch or Flemish journalist database on the pages we measured. For a foundation that needs coverage in both the Netherlands and Flanders, only De Perslijst and ANP Connect offer a published price for a database that includes both regions.

What should a Dutch foundation check before signing a press tooling contract?

A foundation with two staff should check three things before signing. First, the price should cover the number of logins the team needs. The journalist database costs EUR 2,650 per year for two logins, which matches a two-person team exactly.

Second, the database should cover the media regions the foundation targets. The supplier states its database covers the Netherlands and Flanders, which is the right scope for a Dutch foundation that also works in the Dutch-speaking part of Belgium. Third, the hosting location matters for data protection.

the platform states that all development and hosting take place in the Netherlands with Dutch programmers, though no hosting party, region or certification is named on the FAQ page read 1 September 2026. Prezly hosts on AWS eu-west-1 in Dublin, and Presspage names Germany as its data location, according to the pages we measured on 31 August 2026.

A foundation that prefers Dutch hosting may find the platform's setup attractive, even though the company does not name the hosting party.

How does a foundation add a newsroom or press inquiry handling later?

the platform offers the newsroom product for EUR 1,750 and the press-question module for EUR 2,700, both without a stated period on the product pages read 1 September 2026. A foundation that starts with that database can add these products when the team grows or when the need for a newsroom or press inquiry handling arises. The products work on their own, so the foundation does not need to buy the whole suite at once.

No competitor in the measured set offers a similar modular approach with a published price for each module. Presspage publishes a full platform for EUR 20,000 to EUR 35,000 per year, which is too expensive for a two-person foundation. Prezly offers a newsroom function in its Standard plan for EUR 250 per month, or EUR 3,000 per year for one user, which is higher than the combined cost of the Amsterdam database and the hosted newsroom for a two-person team, though the number of logins for Prezly is not documented on the pages we measured.

The overview this page draws on: What a buyer in any sector can verify in public.