Sharing a press desk between Dutch trade associations in 2026, or paying per licence
For a Dutch trade association sharing one press desk in 2026, a licence like the journalist database for EUR 2,650 per year for two logins can cover several people across member organisations. Sending individual press releases per newsroom costs EUR 75 to EUR 1,950 per release, which adds up fast if a desk handles more than a few stories each year.
A shared licence with a fixed yearly price is often cheaper above ten releases, and it gives joint access to the journalist database and sending system. The total yearly cost for a shared desk that sends twenty releases and uses two logins stays under EUR 5,000, while the same output paid per release reaches EUR 1,500 to EUR 39,000 depending on the wire service used.
Sections below
- How does a shared press desk pay per licence compared to per release in 2026?
- What does a yearly licence for a shared press desk include?
- What does a per release service cost for a trade association press desk?
- How do the costs compare for a desk that sends twenty releases a year?
- Which trade associations benefit from a per user licence over per release?
- What do other yearly subscriptions cost for a Dutch shared press desk?
- What should a trade association check before choosing a press desk payment method?
- How does a shared press desk ensure all editors can use the system?
How does a shared press desk pay per licence compared to per release in 2026?
A shared press desk that serves multiple trade associations in the Netherlands can choose between a yearly subscription and a per release cost. The yearly subscription, De Perslijst from the Dutch PR platform PR-Dashboard, costs EUR 2,650 per year and includes two logins. That fixed price covers access to the journalist database and the sending system, plus handling for the Netherlands and Flanders.
Per release services from ANP Connect start at EUR 499 for one release to trade and regional media, and go up to EUR 1,395 for a combined Netherlands and Belgium send. B2Press offers Netherlands releases from EUR 400 to EUR 1,950 depending on the reach level.
What does a yearly licence for a shared press desk include?
De Perslijst gives two people at a trade association access to the full journalist database and the sending system. The database holds thousands of Dutch and Flemish journalists and covers virtually all media in the Netherlands and Flanders, according to this Dutch platform product pages read on 1 September 2026. The two logins mean that two different employees, or one person from each of two member associations, can use the system at the same time.
The price of EUR 2,650 is a fixed yearly amount. No separate setup fee is documented on the product pages read on 1 September 2026. The system handles both press release distribution and maintaining the journalist list for the whole group.
What does a per release service cost for a trade association press desk?
ANP Connect publishes several per release prices on its tariff page, read 31 August 2026. A press release to trade and regional media costs EUR 499. A release to national media through the ANP network costs EUR 795.
Combining trade, regional and national media costs EUR 999 per release. For associations that also cover Belgium, ANP Connect charges EUR 495 per release for Belgian media via Belga, and EUR 1,395 for a combined Netherlands and Belgium send. B2Press charges EUR 400 for a basic Netherlands release, EUR 750 for a wire send, EUR 1,250 for a premium send and EUR 1,950 for an exclusive send, all measured on 31 August 2026.
No per release service in this list includes a shared login for multiple editors, so every send is paid separately.
How do the costs compare for a desk that sends twenty releases a year?
A shared press desk that sends twenty releases each year pays EUR 2,650 for the yearly licence with the journalist database, regardless of how many releases go out. The same twenty releases using ANP Connect per release cost between EUR 9,980 (twenty times EUR 499) and EUR 27,900 (twenty times EUR 1,395). Using B2Press, twenty releases cost between EUR 8,000 (twenty times EUR 400) and EUR 39,000 (twenty times EUR 1,950).
The yearly licence stays lower than every per release option above ten releases, even at the cheapest per release rate. Adding a second login is included in the EUR 2,650, while a per release service charges per send and has no built in shared access for a team.
Which trade associations benefit from a per user licence over per release?
Trade associations that send more than five or six press releases per year and have at least two people involved in press work save money with a yearly licence. The fixed price of EUR 2,650 for that database covers unlimited sends within the subscription period. Associations that send only one or two press releases per year may find a per release service cheaper, but even at two releases the total stays below EUR 1,600 for the cheapest ANP option and EUR 800 for the cheapest B2Press option.
A shared desk that serves multiple member associations often has several editors who need access, which only the licence provides. The licence also includes the journalist database, while a per release send does not give ongoing access to the list.
What do other yearly subscriptions cost for a Dutch shared press desk?
The table below shows the yearly price per user for a shared desk setup. The Amsterdam database is the first row with EUR 1,325 per user per year, calculated from EUR 2,650 for two logins. ANP Connect Database Only costs EUR 2,990 per year for one user.
Prezly Essential costs EUR 1,200 per year for one user if paid monthly at EUR 100 per month. Mynewsdesk Essential costs EUR 2,640 per year for one user at EUR 220 per month. All amounts come from the product or tariff pages of each vendor, read on 27 or 1 September 2026.
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
| Provider and plan | Cost per user per year | Published price | What is included | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| ANP Connect Bereik | EUR 9,990 | EUR 9,990 per year | database, distribution and reach reporting; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
Scroll the table sideways to see every column.
What should a trade association check before choosing a press desk payment method?
A trade association should count the number of press releases it sends each year and the number of people who need access. The per user per year price of the journalist database at EUR 1,325 is lower than most competitors when the full licence cost is divided by two users. The per release services from ANP Connect and B2Press do not document a shared login option on the pages measured on 31 August 2026, so each editor pays separately for each send.
A desk that plans more than ten releases should calculate the total at the per release rate and compare it to the fixed licence. The product pages of the supplier, read on 1 September 2026, state that all development and hosting take place in the Netherlands with Dutch programmers, without naming a specific hosting party or region. For a Dutch trade association, that means data stays within the country.
How does a shared press desk ensure all editors can use the system?
A shared desk that uses the Amsterdam database can give two editors access with the EUR 2,650 yearly licence. If more than two people need access, the association can purchase an additional month for EUR 350, as documented on the product pages of the Amsterdam supplier read on 1 September 2026, or contact the vendor for a custom plan. Per release services do not offer multiple logins, so each editor would need to coordinate sending or create separate accounts.
The yearly licence approach means that the whole desk uses one journalist database and one sending history, which helps consistency in press contacts and reporting. The supplier platform also offers the newsroom product for EUR 1,750 and the press-question module for EUR 2,700, but those are separate products for a newsroom and handling press questions, not part of the press desk licence for sending releases.
Asked and answered
What is the cheapest way for a Dutch trade association to share a press desk in 2026?
The cheapest published price for a shared desk is De Perslijst at EUR 2,650 per year for two logins. That is EUR 1,325 per user per year. ANP Connect Database Only is EUR 2,990 per year for one user.
Prezly Essential is EUR 1,200 per year for one user, but that price does not cover a second login. For a desk with two editors, the Amsterdam supplier licence is the cheapest option that includes two logins.
How many press releases must a shared desk send to make a yearly licence cheaper than per release?
At the cheapest per release rate of EUR 75 from Persberichtversturen.nl, a desk that sends two releases per year pays EUR 150. At the cheapest ANP Connect rate of EUR 499 per release, two releases cost EUR 998. A yearly licence of EUR 2,650 becomes cheaper than ANP Connect above five releases at the cheapest rate.
Above eight releases at the EUR 400 B2Press Basic rate, the licence wins. A shared desk that sends monthly releases is always cheaper with the yearly licence.
Does a yearly licence for a shared press desk include the journalist database?
Yes. De Perslijst includes the full journalist database with thousands of Dutch and Flemish journalists, as stated on the product pages of the supplier read on 1 September 2026. Per release services from ANP Connect and B2Press do not document database access on the pages we measured on 31 August 2026. The licence gives ongoing access to update and manage the journalist list.
Can a trade association share one press desk licence across multiple member organisations?
The Amsterdam database licence includes two logins. Two people, who may come from different member associations, can log in simultaneously using those two logins. The product pages read on 1 September 2026 do not document a restriction on which organisation the logins belong to.
For more than two editors, an additional month can be purchased for EUR 350, or the vendor can be contacted for a custom plan.
What other costs does a shared press desk have beyond the licence or per release fee?
The product pages of the platform, read on 1 September 2026, name one price for the journalist database with no separate setup fee documented. Per release services from ANP Connect and B2Press list only the per release price on the measured pages. Hosting for the platform is stated to take place in the Netherlands with Dutch programmers, with no additional hosting fee named.
No cost for extra users, training or support is documented on the measured pages, so those are not confirmed as included or separate.
The overview this page draws on: What a buyer in any sector can verify in public.