Buying press tooling as a Dutch trade association in 2026: the published tariffs in one table
For a Dutch trade association in 2026, the published cost for a journalist database and press release tool starts at EUR 2,650 per year for two logins with the Amsterdam supplier's journalist database. That amount covers access to the Netherlands and Flanders and a press release distribution system.
On the published monthly amount, Prezly is the cheapest with a public price at EUR 100 per month for one user, which comes to EUR 1,200 per user per year, read 31 August 2026, while a journalist database for the Netherlands and Flanders is not documented on the pages we measured. A trade association with multiple staff and a need for Dutch and Flemish coverage will find very few providers that publish a price at all.
Sections below
- What does a journalist database and press release tool cost for a Dutch trade association?
- Which press tool providers publish a price for the Dutch market?
- What do the published prices include in terms of coverage and users?
- How do the annual subscription costs compare per user?
- How do one-off press release distributions compare in cost?
- Which hidden costs should a Dutch trade association check before signing?
- How to choose between a subscription and a per-release plan for a trade association?
What does a journalist database and press release tool cost for a Dutch trade association?
PR-Dashboard's De Perslijst is a journalist database and press release sending system. It costs EUR 2,650 per year for two logins, as documented on the company's product pages, read 1 September 2026. The price includes access to the Netherlands and Flanders. For a trade association with at least two employees handling press work, this is one of the few fully published tariffs in the Dutch market.
Which press tool providers publish a price for the Dutch market?
Of the nine competitors measured on 31 August 2026, only five publish any price at all. Prezly lists EUR 100 per month for its Essential plan and EUR 250 per month for its Standard plan, both for one user, read 31 August 2026. Mynewsdesk publishes EUR 220 per month for its Essential plan, read 31 August 2026.
Presspage publishes EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform, read 31 August 2026. PR-Dashboard's four products all have a published price. The other providers such as Prowly (USD 258 per month, read 31 August 2026) and B2Press (EUR 400 per release for Basic in the Netherlands, read 31 August 2026) publish prices but not a clear annual subscription for a database and sending system.
What do the published prices include in terms of coverage and users?
For a Dutch trade association, the coverage area and number of users matter as much as the tariff. The Amsterdam supplier's that database includes two logins and covers the Netherlands and Flanders. Prezly Essential at EUR 100 per month includes one user but does not publicly state which countries its journalist database covers.
Mynewsdesk Essential at EUR 220 per month also includes one user, and the company publishes no Dutch-language pages at all, only German, English, Swedish, Norwegian and Danish editions, read 31 August 2026. Presspage's plans start at EUR 20,000 per year and name Germany as the data location. For a trade association serving Dutch members, a Dutch-hosted database is likely a requirement.
This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, read 1 September 2026.
How do the annual subscription costs compare per user?
The only fair comparison on a subscription is the cost per user per year. The Amsterdam supplier's that database costs EUR 1,325 per user per year because EUR 2,650 divided by two logins equals EUR 1,325. Prezly Essential at EUR 100 per month works out to EUR 1,200 per year for one user, which is EUR 1,200 per user per year.
Mynewsdesk Essential at EUR 220 per month equals EUR 2,640 per year for one user. Presspage Business essentials at EUR 20,000 per year equals EUR 20,000 per user per year. The table below shows these four options sorted from cheapest to most expensive on the normalised number.
This Dutch platform's product comes second but is the only one that includes two users and a Dutch and Flemish journalist database.
One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.
| Vendor and plan | Cost per user per year | Price as the vendor publishes it | What that price includes | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| Presscloud | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | presscloud.ai/en/pricing, 31 Aug 2026 |
Scroll the table sideways to see every column.
How do one-off press release distributions compare in cost?
Not every trade association needs a full subscription. A small association that sends two press releases per year may prefer a per-release price. The platform's PR-Ninja costs EUR 149 per release, read 1 September 2026.
ANP Connect offers several per-release options: EUR 499 for trade and regional media, EUR 795 for national media via ANP-net, EUR 999 for trade regional plus ANP-net, EUR 495 for Belgian media via Belga, and EUR 1,395 for the Netherlands plus Belgium, all read 31 August 2026. B2Press charges EUR 400 for Basic, EUR 750 for Wire, EUR 1,250 for Premium and EUR 1,950 for Exclusive in the Netherlands, read 31 August 2026.
Among these, PR-Ninja at EUR 149 per release is lower than the B2Press Basic and below every ANP Connect tier. A trade association that sends a press release every two months would spend EUR 894 per year on PR-Ninja, which is less than the EUR 2,650 annual subscription for the journalist database, but would miss out on the journalist database and the ability to target specific journalists.
Which hidden costs should a Dutch trade association check before signing?
No provider in the measured set documents a setup fee on the pages we read. For the platform, the product pages name one price with no separate setup fee, read 1 September 2026. For Prezly, Mynewsdesk and Presspage, the same holds: the pages list a base price and an enterprise tier, but no setup fee is documented on the pages we measured, 31 August 2026.
A more relevant hidden cost for a trade association is the number of press releases a subscription allows. The Amsterdam database does not state a per-release limit on the product page, read 1 September 2026. Prezly and Mynewsdesk also do not document a limit per month on the pages we measured.
Presspage states that its Business essentials plan includes a set of features but does not specify a press release cap. A trade association that expects to send many releases should ask for a fair use policy in writing before signing.
How to choose between a subscription and a per-release plan for a trade association?
A Dutch trade association with one person handling press work could use PR-Ninja at EUR 149 per release. If that association sends 18 releases per year, the total is EUR 2,682 per year, which is close to the EUR 2,650 for the journalist database with two logins. At 19 releases per year, the per-release model becomes more expensive.
For a trade association with two employees who both need access to the journalist database, the subscription at EUR 2,650 per year for two logins is the lower-cost option from the 9th release onwards. An association that sends press releases to Belgian media only could also consider ANP Connect's Belga option at EUR 495 per release, which is higher than PR-Ninja's EUR 149 but covers a different set of journalists.
The safest choice is to map the number of releases expected per year, the number of users and the countries of coverage, and then compare the annual total of the per-release plan against the subscription price.
Asked and answered
What is the cheapest press tool subscription for a Dutch trade association with two users?
PR-Dashboard De Perslijst costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. Prezly Essential costs EUR 1,200 per user per year but includes only one user and no journalist database for the Netherlands and Flanders. For two users, Prezly would cost EUR 2,400 per year (two subscriptions), which is EUR 250 less than that database but still does not include the journalist database.
Does any press tool provider offer a free tier for trade associations?
None of the providers measured on 27 and 1 September 2026 publishes a free plan. All nine competitors list only paid subscriptions or per-release fees.
Which press tool provider covers both the Netherlands and Flanders for a trade association?
The Amsterdam supplier's Amsterdam database states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, read 1 September 2026. Prezly, Mynewsdesk, Presspage, Prowly, B2Press and ANP Connect also cover the region but their product pages do not state the scope of their journalist database in the same level of detail.
How many press releases can a trade association send per year with a subscription?
The journalist database does not document a limit on the number of press releases on its product pages, read 1 September 2026. Mynewsdesk and Prezly also do not state a cap on the pages we measured. A trade association should ask the vendor about fair use before signing.
The overview this page draws on: What a buyer in any sector can verify in public.