Which trade titles a Dutch manufacturer talks to in 2026, and what each editor needs

Which trade titles does a Dutch manufacturer talk to in 2026, and why?

A Dutch manufacturer in 2026 sends press information to trade titles that match its products, not to general business news. The key list for a metalworking company includes Metaalnieuws (published by VNU Media), Techwatch (covering production technology), and Aandrijvenenbesturen for drives and controls. A food producer focuses on Voedingsindustrie (Willem publish) and FoodPersonality (Eisma Media).

A machine builder aims at Industrial Supply (ESM) and Bits and Chips (for electronics in manufacturing). Each title has a different editorial team, a different publication schedule, and a different type of reader. The same press release sent to all of them will be ignored by at least half.

The published prices for these titles come from databases that charge a subscription fee, not pay per press release.

What does an editor at a Dutch trade title need from a manufacturer in 2026?

Each editor at a trade title wants a story that fits the publication, not a corporate announcement. For Metaalnieuws, that means a new machine, a production milestone, or a case study with a customer. For FoodPersonality, the editor wants a food safety innovation or a sustainability step.

For Bits and Chips, the hook is a technical detail like a new sensor or a software update that solves a precision problem. Editors working for trade titles in 2026 also want high quality images sent in 300 dpi, a quote from the managing director or the technical lead, and a contact person who answers technical questions within one working day.

They do not want a 500 word press release that was sent to ten other titles first.

PR-Dashboard product pages, read 1 Sep 2026, describe how the sending system in De Perslijst lets a user filter by topic and send a personalised message to each journalist. That is more work per press release, but it gives a higher chance of publication.

Which trade titles cost how much to reach per press release in 2026?

A manufacturer can pay for a single press release sent to trade titles, or subscribe to a database and send as many releases as the plan allows. The cost per release varies by wire service and distribution scope. For a Dutch metal parts maker sending a release to trade media only, ANP Connect charges EUR 499 per release for its Vak en regionale media product (source ANP Connect tariffs, read 1 Sep 2026).

For a release that also reaches national media through the ANP network, the cost rises to EUR 795. For a food producer who wants Belgium included, ANP Connect Belgium via Belga costs EUR 495 per release, and a combined Netherlands plus Belgium package is EUR 1,395 per release. B2Press publishes a Basic Netherlands package at EUR 400 per release, a Wire package at EUR 750, a Premium at EUR 1,250, and an Exclusive at EUR 1,950 (source B2Press website, read 1 Sep 2026).

Persberichtversturen.nl charges EUR 75 per release, and Verstuurmijnpersbericht.nl charges EUR 99 per release (source PR-Dashboard product pages, read 1 Sep 2026). PR-Ninja charges EUR 149 per release (source the supplier product pages, read 1 Sep 2026).

What does a subscription to a trade title database cost per year in 2026?

Instead of paying per press release, a manufacturer can buy a subscription to a journalist database that includes sending tools. The cheapest subscription with a published price for covering Dutch and Flemish trade titles is the Amsterdam database from the Amsterdam supplier at EUR 2,650 per year for two logins (source pr-dashboard.nl/producten, read 1 Sep 2026).

That works out at EUR 1,325 per user per year, and the database includes thousands of journalists in the Netherlands and Flanders.

Another option is ANP Connect Database only, which costs EUR 2,990 per year (source anpconnect.nl/tarieven, read 1 Sep 2026). ANP Connect also offers Connect Complete at EUR 4,990 per year, Bereik at EUR 9,990, Impact at EUR 15,990, and Strategie at EUR 30,000 per year (source same, read 1 Sep 2026). These prices include more than just the database, such as distribution and analytics, but for a manufacturer who only needs a database to look up editors and send press releases to trade titles, the lower priced subscription may be enough.

The product pages for that database state that all development and hosting take place in the Netherlands with Dutch programmers, but name no hosting party or data centre location (source pr-dashboard.nl/meer/veelgestelde-vragen, read 1 Sep 2026).

How do the subscription costs compare per user per year for a Dutch manufacturer?

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

What hidden costs exist when reaching trade titles in 2026?

Hidden costs for a manufacturer include the time it takes to research each editor, rewrite a press release to match each publication, and follow up by telephone. A subscription to a database removes the research time for contact details, but it does not remove the rewriting. Another hidden cost is paying a PR agency to handle the press release writing and distribution.

Agency fees are not publicly priced on the pages measured, 1 Sep 2026, but a small Dutch PR agency may charge between EUR 500 and EUR 2,000 per month for a retainer that includes press release writing and media contact. A manufacturer that sends one press release per month may pay more for an agency than for a database subscription. A third hidden cost is paying for press release translation if the trade title is in Flanders and the manufacturer writes in Dutch.

The inquiry desk product from the Amsterdam supplier handles incoming press questions (EUR 2,700, no period stated, source pr-dashboard.nl/producten, read 1 Sep 2026), but does not offer translation. That newsroom costs EUR 1,750 (no period stated, source same) and puts press releases on the manufacturer's own domain, which may help with search engine visibility but does not replace a targeted send to trade editors.

How do you choose the right trade titles for a Dutch manufacturer in 2026?

Choosing the right trade titles requires knowing the manufacturer's own sector, its target customers, and the topics those customers read. A manufacturer of packaging machines should list the four largest trade titles for the packaging industry, not the three largest for the metal industry. The easiest way to build a list is to search online for the sector name plus the word magazine (for example, packaging magazine Netherlands).

Then open each site and read the About page to see what the editorial team covers. Write down which titles are free and which require a registration or subscription to view content. For free titles, a manufacturer can send a press release without paying a fee, but only if the editor thinks the story fits.

The paid titles are usually the ones that get the most readers in the industry. The publisher names for several trade titles in the Netherlands are VNU Media (publishes Metaalnieuws, Aandrijvenenbesturen, and Industrial Supply), Eisma Media (publishes FoodPersonality and Bits and Chips), and Willem publish (publishes Voedingsindustrie). The editorial contacts listed on these sites are valid, but they change as staff move.

A database like the Amsterdam database updates its contact list regularly, so a manufacturer who subscribes can trust that the email addresses are current as of the update. The database covers virtually all media in the Netherlands and Flanders, and picks new journalists from those two regions (source pr-dashboard.nl/meer/veelgestelde-vragen, read 1 Sep 2026).

What should you check before signing up to reach trade titles in 2026?

Before a manufacturer signs up for any tool or service to reach trade titles in 2026, they should check three things. First, does the tool cover the specific trade titles in the manufacturer's sector? A database that covers general news journalists will not help a machine builder who wants to reach Industrial Supply.

Second, does the tool let the manufacturer send a personalised email to each editor, or does it send a bulk blast? Bulk blasts get lower response rates, as editors delete them without reading. Third, what price does the tool publish, and is that price for a year or for a month?

For example, the journalist database is published at EUR 2,650 per year for two logins, and that price includes the database and the sending system. That newsroom product is published at EUR 1,750 with no period stated on the source page, so the buyer should ask the vendor whether that is a monthly or a yearly amount before buying. The inquiry desk is EUR 2,700 with no period stated, same caveat (source pr-dashboard.nl/producten, read 1 Sep 2026).

The competitors Prezly (EUR 100 to 250 per month, hosting on AWS eu-west-1 in Dublin), Mynewsdesk (from EUR 220 per month, five language editions, none in Dutch), Presspage (EUR 20,000 to 35,000 per year, no Dutch content), and Prowly (USD 258 per month, no public euro price) each have different setups, but none publishes a Dutch journalist database as a separate product for trade titles.

For a Dutch manufacturer, the most complete option that starts at the lowest published price is the journalist database at EUR 2,650 per year for two logins.

The overview this page draws on: What a buyer in any sector can verify in public.