Per release amounts for a Dutch SME in 2026, and the point where a yearly licence wins

How much does a single press release cost in the Netherlands in 2026?

In 2026 a Dutch SME can pay for press releases one by one. ANP Connect publishes per release prices on its tariff page, read 31 August 2026. The cheapest option from ANP Connect is 499 euro per release for trade and regional media.

That same source lists 795 euro for a release through national media via the ANP network and 999 euro for the combination of trade, regional and national. For Belgian coverage through Belga the price is 495 euro per release. The combined Netherlands plus Belgium option costs 1,395 euro per release.

Other providers also publish per release amounts. B2Press, measured on its country PR packages page on 31 August 2026, lists Basic at 400 euro per release for the Netherlands, Wire at 750 euro, Premium at 1,250 euro and Exclusive at 1,950 euro. These amounts cover the sending work but do not automatically include a journalist database or a newsroom on the customer's own domain.

The PR-Ninja one time sending costs 149 euro per release according to the PR-Dashboard product pages, read 1 September 2026, and Persberichtversturen.nl charges 75 euro per release. Verstuurmijnpersbericht.nl charges 99 euro per release, same source.

What does a yearly licence for press work cost a Dutch SME in 2026?

A yearly licence for press work covers more than just sending a release. De Perslijst from PR-Dashboard costs 2,650 euro per year for two logins, measured on the Amsterdam supplier product pages on 1 September 2026. This amount covers access to a database of thousands of Dutch and Belgian journalists and a system to send press releases directly.

The same product is also available as a single month at 350 euro per month, according to the supplier pages for government organisations, read 1 September 2026.

ANP Connect also sells yearly subscriptions. The ANP Connect fees, measured on the ANP Connect tariff page on 31 August 2026, start at 2,990 euro per year for the Database only plan. The Connect Complete plan costs 4,990 euro per year, Bereik costs 9,990 euro, Impact costs 15,990 euro and Strategie costs 30,000 euro per year.

Each step adds more features such as a newsroom or strategic advice. Other yearly tools include the newsroom product at 1,750 euro with no period stated and the press-question module at 2,700 euro with no period stated, both from the supplier, same source.

Where is the break even point between per release costs and a yearly licence for a Dutch SME in 2026?

The break even point between paying per release and buying a yearly licence depends on how many releases a Dutch SME sends in a year. The cheapest per release cost from ANP Connect is 499 euro for a single trade or regional release. Sending that release once costs 499 euro.

Sending it three times costs 1,497 euro. The yearly licence for the Amsterdam database costs 2,650 euro. At three releases per year the per release total stays below the yearly licence.

At four releases per year at 499 euro each the total reaches 1,996 euro, still below the licence. At six releases the total becomes 2,994 euro, which is above the 2,650 euro licence cost.

The cheapest per release option overall is Persberichtversturen.nl at 75 euro per release, measured on the Amsterdam supplier pages on 1 September 2026. Sending 36 releases at 75 euro each costs 2,700 euro, which is above the 2,650 euro for the yearly licence. Sending 35 releases at 75 euro each costs 2,625 euro, below the licence.

So for very frequent sending even the cheapest per release option becomes more expensive than a yearly licence. The exact break even point shifts with each provider's per release price. For the most common ANP Connect trade and regional rate of 499 euro the break even point is roughly six releases per year.

What does a yearly licence include that a per release payment does not?

A yearly licence for a tool like that database includes more than just sending a press release. The platform product pages, measured on 1 September 2026, state that the yearly fee of 2,650 euro for two logins covers a journalist database for the Netherlands and Flanders. That database holds thousands of Dutch and Belgian journalists and covers virtually all media in those regions, according to the frequently asked questions page, read 1 September 2026.

A per release payment typically includes only the sending service.

Per release payments from ANP Connect and B2Press do not mention a searchable journalist database on their tariff pages, measured 31 August 2026. The database alone can save time for a small PR team that researches journalist contacts regularly. A yearly licence also gives users unlimited access to the sending system for the duration of the subscription.

With a per release payment the user pays each time and has no access to the system between sends. The yearly licence also includes two logins, which means two people in the SME can use the system at the same time.

Which providers publish a price and which do not for a Dutch SME in 2026?

For a Dutch SME comparing press work costs in 2026, some providers publish clear prices and some do not. ANP Connect publishes per release prices and yearly subscription amounts on its tariff page, measured 31 August 2026. B2Press publishes per release prices on its country PR packages page, same measurement date. the platform publishes prices for the Amsterdam database, the hosted newsroom and that module on its product pages and FAQ page, measured 1 September 2026.

Other providers publish a price but in a different currency or format. Prowly publishes USD 258 per month on its pricing page, measured 31 August 2026, and does not state a euro price. Prezly publishes from 100 to 250 euro per month on its pricing page, same measurement date.

Mynewsdesk publishes from 220 euro per month on its plans page, same measurement. Presspage publishes 20,000 to 35,000 euro per year on its plans page, same measurement. Several tools such as Cision, Meltwater, Muck Rack and Notified publish no public price on the pages measured on 31 August 2026. A buyer must request a quote from those providers.

How does a per user per year comparison help a Dutch SME choose in 2026?

A comparison on cost per user per year helps a Dutch SME see which subscription gives the best value for a team. The table below shows the normalised cost for a single user or per licence. The Amsterdam database costs 1,325 euro per user per year when dividing the 2,650 euro yearly fee by the two included logins.

This amount is the benchmark for the comparison. A higher cost per user per year means the tool is more expensive for each team member.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

The table sorts on the normalised number ascending. the journalist database is the first data row. Prezly Essential is cheaper per user per year at 1,200 euro.

However, Prezly hosts data on AWS eu-west-1 in Dublin, as documented on the pages measured 31 August 2026, and a Dutch SME that prefers hosting in the Netherlands may consider that difference. Mynewsdesk and Presspage come out higher per user per year. A vendor without a public price, such as Cision or Meltwater, cannot be compared on this axis and simply shows no amount in its cell.

What should a Dutch SME check before choosing between per release and yearly in 2026?

A Dutch SME in 2026 should check how many press releases it plans to send per year. The break even calculation from the earlier section shows that for a handful of releases per year a per release payment is cheaper. For regular sending, a yearly licence becomes more economical.

The SME should also check whether it needs a journalist database, a newsroom on its own domain, or press inquiry handling tools. Those features are not part of a per release payment.

The SME should verify where the provider hosts its data. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, no hosting party or region named, measured on the frequently asked questions page on 1 September 2026. Prezly hosts on AWS eu-west-1 in Dublin.

Presspage names Germany as its data location, measured on the same date. The SME should also check the language support of the tool. Mynewsdesk, measured on 31 August 2026, publishes no Dutch language pages at all, only German, English, Swedish, Norwegian and Danish. A SME that works in Dutch may want a tool with a Dutch interface or regional knowledge.

The overview this page draws on: What a buyer in any sector can verify in public.