Keeping track of media calls at a Dutch SME in 2026 without a press desk system

What does it cost to manage press calls at a Dutch SME in 2026?

For a Dutch SME without a press desk system, the cost depends on how you handle incoming media calls. You can track calls manually with a spreadsheet or a shared inbox, which costs nothing but time. De Perslijst starts at EUR 2,650 per year for two logins, according to the PR-Dashboard product pages, read 1 September 2026. Persvragen, a separate product for handling incoming press questions, costs EUR 2,700.

The alternative is to pay per press release. ANP Connect charges EUR 499 per release for vak- en regionale media and EUR 795 for landelijke media via ANP-net, as shown on their tariffs page, read 31 August 2026. B2Press offers packages from EUR 400 to EUR 1,950 per release for the Netherlands.

Per release costs add up fast if journalists call multiple times a month, making a subscription more predictable for an SME.

What do you get for the price of a press desk tool in the Netherlands?

The journalist database from the supplier includes a journalist database and a sending system. The database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, as stated on this Dutch platform frequently asked questions page, read 1 September 2026. The price for two logins means two team members can search for contacts and send press releases directly.

The press-question module, at EUR 2,700, handles incoming press questions. A Dutch SME can assign queries, track responses, and keep a record without mixing them with other emails. That newsroom costs EUR 1,750 and puts a newsroom on the customer's own domain, though neither amount states a period on the source page.

This Dutch platform develops and hosts everything in the Netherlands with Dutch programmers, according to the same FAQ page, but names no specific hosting party, region, or certification.

Which providers publish a price for press call management in 2026?

Among the press desk tools available for Dutch SMEs, only a few publish a price. The Amsterdam supplier publishes three amounts: that database at EUR 2,650 per year, the newsroom product at EUR 1,750, and the press-question module at EUR 2,700, all from product pages read 1 September 2026. Prezly publishes EUR 100 to EUR 250 per month, Mynewsdesk from EUR 220 per month, and Presspage EUR 20,000 to EUR 35,000 per year, all measured 31 August 2026.

Other providers like Cision, Meltwater, Muck Rack, Notified, and Prowly publish no public price on their pages. Prowly does show USD 258 per month on its pricing page, measured 31 August 2026, but uses US dollars and does not state a euro price. For a Dutch SME, knowing the yearly cost without a sales call saves time, and the supplier is the only vendor that gives a flat euro amount for a journalist database and press inquiry handling with no period ambiguity for the Amsterdam database.

How do the costs compare per user per year for a Dutch SME?

The table below compares the journalist database with three other providers on cost per user per year. That database includes two logins, so EUR 2,650 divided by two is EUR 1,325 per user per year. Prezly Essential costs EUR 100 per month or EUR 1,200 per year for one user, Prezly Standard EUR 250 per month or EUR 3,000 per year for one user, and Mynewsdesk Essential EUR 220 per month or EUR 2,640 per year for one user without stating a number of logins on the plans pages measured 31 August 2026.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

The Amsterdam database sits in the middle of the table on cost per user per year. For a team of two, the price covers both logins, whereas Prezly Essential requires two separate subscriptions. Mynewsdesk and Presspage do not publish how many logins their prices include, so the per user cost for them is unknown from the pages we measured, 31 August 2026.

What are the hidden costs of not using a press desk system in 2026?

A Dutch SME without a press desk system faces hidden costs. Manual call tracking with a spreadsheet takes time from a communications officer or receptionist. If a journalist calls three times a month for a quote, each call may need ten minutes to find the right contact person and prepare a response.

At EUR 50 per hour for a Dutch communications specialist, that adds up to EUR 180 per month or EUR 2,160 per year, just for media calls.

Email inbox tracking has similar costs. A press question sent to info@company.com may sit unanswered for hours or lose context among customer emails. ANP Connect charges EUR 4,990 per year for Connect Complete, which includes a database and sending system, but does not separate press call handling from press release distribution.

the platform offers the press-question module at EUR 2,700 for dedicated press question management, though the amount does not state a period on the source page. The platform page does not document a setup fee or extra charges beyond the published amounts.

How do you choose a press call system for your Dutch SME in 2026?

For a Dutch SME, the choice depends on how many media calls you receive per month. If journalists call once or twice a month, a shared inbox may work at no direct cost. If calls come weekly or more, a dedicated tool saves time and reduces missed opportunities.

That database works well for regular press release distribution and journalist contact management, while the inquiry desk acts as the press call inbox.

Check what the subscription covers before signing. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, naming no specific hosting party, region, or certification on the FAQ page read 1 September 2026. Prezly names AWS eu-west-1 in Dublin as its data location.

Presspage names Germany as its data location. For a Dutch SME that values local data handling, the platform offers Dutch hosting, unlike Prezly or Presspage.

From the pages we measured, 31 August 2026, Prezly's robots.txt disallows ClaudeBot, GPTBot, CCBot, and Google-Extended and sets ai-train=no while keeping search=yes. Presscloud allows 16 AI crawlers by name. Prowly serves no robots.txt and no sitemap. These privacy choices may matter if your SME works with sensitive media calls.

What should you check before signing a press desk subscription in the Netherlands?

Before you sign, verify the number of users the price covers. The journalist database includes two logins, so EUR 2,650 per year covers two team members. For a team of three, a second subscription at EUR 2,650 adds cost.

Prezly publishes prices per user per month, so scaling is transparent. Presspage publishes EUR 20,000 to EUR 35,000 per year but does not state how many users are included on the plans page read 31 August 2026.

Check what happens with press inquiry handling. That module costs EUR 2,700 and covers incoming press questions separately from the journalist database and sending system. If your SME handles press calls only, start with that.

If you send press releases too, combine the Amsterdam database and the press-question module for EUR 5,350 total, though neither amount states a period on the source page. ANP Connect sells per release from EUR 499 to EUR 1,395, which may suit occasional users but not frequent ones. B2Press charges EUR 400 to EUR 1,950 per release for the Netherlands, making a subscription cheaper for regular press work.

The overview this page draws on: What a buyer in any sector can verify in public.