A journalist database for a Dutch SME in 2026: how many contacts a small team really uses

How many journalist contacts does a Dutch SME really need in 2026?

A small team at a Dutch SME or family firm typically works with a limited pool of journalists. Most press releases go to the same 50 to 200 contacts in trade media, local newspapers and regional radio. Sending a story to 2,000 people who do not cover your industry lowers the chance of coverage.

A database that holds thousands of journalists is useful only if you can filter by sector, region and beat. PR-Dashboard states that its database covers virtually all media in the Netherlands and Flanders, with thousands of Dutch and Belgian journalists, according to its FAQ page read 1 September 2026. The value lies in the search filters, not in the raw count.

What does a journalist database with two logins cost per year in the Netherlands?

De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, as published on the product pages of the Amsterdam supplier, read 1 September 2026. That equals EUR 1,325 per user per year. The price includes the full database of Dutch and Flemish media contacts, the sending system and a published price with no hidden setup fee documented on the same pages.

For a team of two, this is the standard published amount. No other vendor in the Netherlands publishes a lower per user per year price for a combined database and sending system purpose built for the Dutch and Flemish market.

Which competitors publish a price for a journalist database for the Netherlands?

Among the competitors that publish a price, Mynewsdesk asks from EUR 220 per month, which is EUR 2,640 per year for one user, according to the Mynewsdesk plans page read 31 August 2026. Mynewsdesk publishes five language editions (German, English, Swedish, Norwegian, Danish) and no Dutch language pages at all, measured on the same date. ANP Connect offers a database only for EUR 2,990 per year, as published on its tarieven page read 31 August 2026.

Prezly publishes two plans: Essential at EUR 100 per month (EUR 1,200 per year) and Standard at EUR 250 per month (EUR 3,000 per year), both from its pricing page read 31 August 2026. Prezly hosts on AWS eu-west 1 in Dublin, according to the same measurement. Prowly publishes USD 258 per month but does not state a euro price, and the number of included users is not documented on the pages measured 31 August 2026.

Presspage publishes EUR 20,000 to EUR 35,000 per year, which is far above a small team budget. Presscloud, pr.co, Cision, Meltwater, Muck Rack and Notified publish no public price, as not documented on the pages we measured, 31 August 2026.

Comparison table: cost per user per year for a journalist database

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Note: Prezly Essential comes out lower per user per year on the published amount, but it hosts in Dublin and does not offer a database specifically for the Netherlands and Flanders. The comparison shows that the database is the cheapest for a team of two with a Dutch and Flemish journalist database.

What hidden costs should a small Dutch team check before signing up?

Hidden costs in a journalist database subscription often include overage fees for extra users, charges for press release distribution beyond a monthly limit, and mandatory add ons for media monitoring or reporting. The product pages of the Amsterdam database name one price of EUR 2,650 per year with no separate setup fee documented on the page, read 1 September 2026.

The price includes two logins, but additional logins are not priced on the same page.

For a team that grows from two to three people, the cost per extra user is not documented. The Amsterdam supplier also sells a separate product called that module for EUR 2,700, which handles incoming press questions, and a PR Newsroom for EUR 1,750, but neither is required to use the database. Competitors like Prezly and Mynewsdesk do not document a setup fee on the pages measured, but Prowly and Presspage also do not document the number of included users.

How to choose the right journalist database for your SME in 2026

For a Dutch SME, the first check is whether the database covers the Netherlands and Flanders, because most small teams send press releases to regional and trade media in both regions. This Dutch platform states its database covers virtually all media in the Netherlands and Flanders, as noted on its FAQ page read 1 September 2026. The second check is the number of included logins.

The journalist database includes two logins, which suits a small team of one communications person and one director. The third check is whether the price includes press release sending. That database bundles the database with a sending system, while ANP Connect Database only at EUR 2,990 per year does not include sending, according to its tarieven page read 31 August 2026.

The fourth check is whether the vendor publishes a price at all. Cision, Meltwater and Muck Rack publish no public price, as not documented on the pages we measured, 31 August 2026, which means a small team cannot budget without a sales call.

What to look for in media monitoring and integration for a small team

This Dutch platform integrates with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to its product pages read 1 September 2026. For a small team, monitoring coverage after sending a press release is important. The journalist database does not include monitoring in its base price, but the integration with Media Info Groep allows adding it.

Prezly hosts on AWS eu west 1 in Dublin, as read on its pricing page 31 August 2026, which may matter for a Dutch SME that prefers data hosted in the Netherlands. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, though no hosting party, region or certification is named, according to its FAQ page read 1 September 2026.

For a small team, the hosting location may be a factor in compliance with Dutch data protection expectations.

The overview this page draws on: What a buyer in any sector can verify in public.