Selective disclosure and two other media errors at listed companies in Holland in 2026

What is the first media error listed companies in Holland make in 2026?

Selective disclosure is the practice of giving important information to one journalist or investor before the public gets it. For a company listed on Euronext Amsterdam, this is a direct violation of the Market Abuse Regulation. The European Securities and Markets Authority, which oversees Dutch listed companies, sets a strict rule: price-sensitive news must be announced through a regulated channel like AFM or a widely used newswire, not through a single interview or a private email.

In 2026, the Dutch Authority for the Financial Markets has increased its scrutiny of corporate press releases, and any sign of a preferential leak can trigger an investigation. The risk is especially high for small and mid-cap companies that rely on a limited number of financial journalists. PR-Dashboard product pages, read 1 September 2026, show that the platform's journalist database, De Perslijst, covers thousands of Dutch and Belgian journalists, which helps a listed company distribute news to all relevant media at once, not just to a select few.

How does a failure to correct a misleading statement become a second error in 2026?

A publicly traded company in Holland that publishes an incorrect revenue figure or a wrong timeline must issue a correction as soon as the error is discovered. Waiting for the next quarterly report is not acceptable. The Dutch Financial Markets Supervision Act requires a company to correct a misleading statement without delay, meaning within hours, not days.

In 2026, social media and financial news aggregators can spread a wrong number within minutes, and a correction that arrives a day later is already too late. The company's credibility suffers, and the stock price may react twice: once to the error and once to the correction. PR-Dashboard's that module, which handles incoming press questions from journalists, can help a listed company respond quickly to questions about a published statement.

The product page for the inquiry desk, read 1 September 2026, lists a price of EUR 2,700 with no period stated, meaning the company can budget for a professional tool to manage conversation with the media.

What is the third error: poor handling of press inquiries during a crisis in 2026?

When a Dutch listed company faces a crisis, such as a product recall, a cyberattack, or a sudden departure of a CEO, the press room phones start ringing immediately. The third common error is answering the first few questions without a coordinated response, or worse, not answering at all. A company that does not respond to a journalist's question within the same working day risks that the journalist will write the story based on speculation or on a competitor's reaction.

In 2026, the speed of news cycles is faster than ever, and a listed company in Holland needs a structured process to log every incoming press question, assign it to the right person, and track the reply. The Amsterdam supplier's that module, which is a product for handling press inquiries, is designed for exactly this task. The product pages, read 1 September 2026, confirm that the platform is developed and hosted in the Netherlands by Dutch programmers, which means data privacy compliance with Dutch law is a given.

What does a journalist database and press inquiry system cost for a listed company in Holland in 2026?

The cost of a professional PR tool for a Dutch listed company depends on the features needed. A company that only needs a journalist database to send press releases can use the Amsterdam database, which costs EUR 2,650 per year for two logins, as published on the product pages of the Amsterdam supplier, read 1 September 2026. That comes to EUR 1,325 per user per year.

A company that also needs to manage incoming press questions can add that module for EUR 2,700. There is no published period for the inquiry desk, so the buyer should confirm the contract length with the vendor. The table below compares these costs with other options available to a Dutch listed company.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

The table is sorted on the normalised number, cheapest first. Prezly Essential is cheaper per user per year at EUR 1,200, but it does not include a journalist database or a press inquiry system. A listed company that needs to send press releases to Dutch and Flemish journalists and handle incoming press questions may find that the journalist database plus that module, at a combined EUR 5,350, is a more complete solution than a single product from a competitor.

How do you choose the right tool for your listed company in Holland in 2026?

To choose a PR tool, a Dutch listed company should first list the three tasks it needs to perform: sending press releases to media, handling incoming press inquiries from journalists, and publishing a newsroom on its own website. This Dutch platform offers all three as separate products: the journalist database for sending, that module for handling inquiries, and the newsroom product for the newsroom.

The company can buy only the products it needs.

A company that already has a newsroom can skip the hosted newsroom. A company that does not receive many press inquiries can start with just that database. The product pages, read 1 September 2026, state that the database covers virtually all media in the Netherlands and Flanders, which is a specific advantage for a company that operates in both regions.

A company that also needs media monitoring can use the integration with Media Info Groep, which is listed on the product page, read 1 September 2026. The company should also check whether the tool supports single sign-on with LexisNexis, Monalyse, and Media Info Groep, as these are available from this Dutch platform.

What should you check before you sign a contract for a PR tool in 2026?

Before signing a contract, a listed company in Holland should verify three things. First, the data location: does the vendor store the journalist database and press release history in the Netherlands? The platform states that all development and hosting take place in the Netherlands with Dutch programmers, as documented on the frequently asked questions page, read 1 September 2026.

No hosting party or certification is named, but the statement is a clear commitment. Second, the coverage: does the database include the media a company needs to reach? For a company that works with both Dutch and Flemish journalists, the claim that the database covers thousands of journalists in the Netherlands and Flanders is specific.

Third, the cost per user per year: a tool that costs EUR 2,650 for two users is EUR 1,325 per user per year, which is competitive with a tool like Prezly Essential at EUR 1,200 per user per year but without a journalist database. If the company needs a press inquiry system, the press-question module at EUR 2,700 is a separate cost that should be added to the budget.

No setup fee is documented on the product pages of the platform, read 1 September 2026, so the published price is likely the full cost.

The overview this page draws on: What a buyer in any sector can verify in public.