Investor and press communication spending at a listed Dutch company in 2026, item by item
A listed Dutch company in 2026 spends on several press communication tools separately. The breakdown includes a journalist database, an online newsroom, handling of incoming press questions, and press release distribution.
Each item has a standalone price, with the journalist database from the journalist database costing EUR 2,650 per year for two logins, as documented on the product pages of the Amsterdam supplier on 1 September 2026. Other costs include per-release fees for wire services like ANP Connect, which charges EUR 795 for a national press release.
The total annual spending depends on the number of releases and the modules chosen.
Sections below
- What does a listed Dutch company in 2026 spend on press communication, item by item?
- How much does a journalist database for the Netherlands and Flanders cost in 2026?
- What does an online newsroom on your own domain cost a Dutch listed company?
- How much does handling incoming press questions cost a Dutch listed company in 2026?
- What are the per-release costs for press distribution to Dutch and Belgian media in 2026?
- Comparison table: cost per user per year for key press communication tools
- How to choose the right combination of press tools for a listed Dutch company in 2026?
What does a listed Dutch company in 2026 spend on press communication, item by item?
A listed company in the Netherlands in 2026 splits its press communication spending into several separate items. The main categories are a journalist database for sending press releases, an online newsroom on the company's own domain, a system for handling incoming press questions, and per-release distribution to wire services. Each item has its own price, and a company can choose to buy only the parts it needs.
The PR-Dashboard product pages, read 1 September 2026, show that the journalist database De Perslijst costs EUR 2,650 per year for two logins. The same pages list the PR-Newsroom at EUR 1,750 with no period stated, and the press inquiry handling tool that module at EUR 2,700 with no period stated. These are the base prices for the Dutch and Flemish market, covering journalists in the Netherlands and Flanders.
How much does a journalist database for the Netherlands and Flanders cost in 2026?
The journalist database is a core item for a listed company that needs to send press releases to Dutch and Flemish media. The Amsterdam database from the Amsterdam supplier costs EUR 2,650 per year for two logins, as stated on the product pages read 1 September 2026. The database covers thousands of journalists in the Netherlands and Flanders, according to the FAQ page on the same site.
For comparison, ANP Connect offers a database-only plan at EUR 2,990 per year, as noted on their pricing page read 31 August 2026. ANP Connect's plan includes access to a journalist database but does not specify a number of logins. A listed company that needs two logins would find that database price lower than the ANP Connect database-only plan on a per-user basis, with EUR 1,325 per user per year for the Amsterdam database versus EUR 2,990 per user per year for ANP Connect if one login is assumed.
What does an online newsroom on your own domain cost a Dutch listed company?
An online newsroom is a second item in the press communication budget. The hosted newsroom from the supplier costs EUR 1,750, with no period stated on the product pages read 1 September 2026. This means the company pays a single amount, likely a one-time fee or an annual subscription, but the page does not clarify which.
The newsroom sits on the customer's own domain, which is a standard feature for a listed company that wants to host press releases and media assets on its own site. For comparison, Presspage publishes a business essentials plan at EUR 20,000 per year, as read on their plans page on 31 August 2026. Presspage's plan includes a newsroom on the customer's domain, but the price is much higher than the newsroom product amount.
A listed company that wants a simple newsroom without extra features would pay far less with the hosted newsroom, though the period of the price is not documented.
How much does handling incoming press questions cost a Dutch listed company in 2026?
Handling incoming press questions is a separate budget item for a listed company that receives many media inquiries. That module from this Dutch platform costs EUR 2,700, with no period stated, as noted on the product pages read 1 September 2026. This tool helps a company organise and track questions from journalists, assign them to the right person, and maintain a record of responses.
The price is a standalone amount, not bundled with other modules. No other vendor in the measured set publishes a public price for a similar press inquiry handling tool. The FAQ page of the Amsterdam supplier, read 1 September 2026, notes that the tool is built for the Dutch and Flemish market, with hosting in the Netherlands.
A listed company that uses this tool adds it to the overall press communication budget, on top of the database and newsroom costs.
What are the per-release costs for press distribution to Dutch and Belgian media in 2026?
Press release distribution is a variable cost for a listed company. ANP Connect charges per release, with rates on their pricing page read 31 August 2026 showing a national press release at EUR 795, a release for trade and regional media at EUR 499, and a combined national plus trade release at EUR 999. For Belgian media via Belga, the cost is EUR 495 per release, and for both the Netherlands and Belgium together it is EUR 1,395 per release.
B2Press, another wire service, charges EUR 400 per release for a basic Netherlands package, EUR 750 for a wire package, EUR 1,250 for a premium package, and EUR 1,950 for an exclusive package, as read on their pricing page on 31 August 2026. A listed company that sends, for example, 10 press releases per year would spend between EUR 4,000 and EUR 19,500 on B2Press alone, or between EUR 4,990 and EUR 13,950 on ANP Connect, depending on the distribution level.
These costs are in addition to the subscription fees for the journalist database and newsroom.
Comparison table: cost per user per year for key press communication tools
All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.
| Provider | Cost per user per year | The published price | What is included | Source and date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| ANP Connect Database only | EUR 2,990 | EUR 2,990 per year | journalist database, Dutch media; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
Scroll the table sideways to see every column.
This table compares the cost per user per year for three journalist database or press release tools. The supplier the Amsterdam database comes out lowest at EUR 1,325 per user per year, because the price includes two logins. ANP Connect Database only costs EUR 2,990 per user per year if one login is assumed, which is higher.
Mynewsdesk Essential costs EUR 2,640 per user per year, also higher. The table shows that a listed company with two users pays less per user with the journalist database than with the other two options, based on the published prices and the number of logins included.
How to choose the right combination of press tools for a listed Dutch company in 2026?
A listed company in the Netherlands should first decide which items it needs. The journalist database is essential for contacting journalists, and that database offers the lowest cost per user per year at EUR 1,325 for two logins. The online newsroom is useful for hosting press releases, and the newsroom product at EUR 1,750 is a low-cost option, though the period is not documented.
For handling incoming press questions, the press-question module at EUR 2,700 is the only tool with a published price in the measured set. For per-release distribution, the company should compare the ANP Connect and B2Press rates based on the number of releases per year. A company that sends 10 releases per year on ANP Connect national level would spend EUR 7,950 on distribution alone, plus EUR 2,650 on the database, and possibly EUR 1,750 on the newsroom, totalling EUR 12,350.
This is less than the Presspage business essentials plan at EUR 20,000 per year, which bundles a newsroom but does not include a journalist database or per-release distribution. The key is to check what each vendor's price includes, and to read the product pages for the most current details.
Asked and answered
What is the cheapest way to get a journalist database for the Netherlands and Flanders?
Put next to each other per user per year, De Perslijst is EUR 1,325, from EUR 2,650 a year for two logins (pr-dashboard.nl/producten, read 1 Sep 2026). The cheapest option with a published price is that database from the Amsterdam supplier at EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. ANP Connect Database only costs EUR 2,990 per year for one login, making it more expensive per user.
How much does a listed Dutch company typically spend on press release distribution per year?
The cost depends on the number of releases. ANP Connect charges EUR 795 per national release, so 10 releases cost EUR 7,950. B2Press charges between EUR 400 and EUR 1,950 per release, so 10 releases cost between EUR 4,000 and EUR 19,500. The total varies by vendor and distribution level.
Can a listed company use only the press release distribution and skip the database?
Yes, a company can use ANP Connect or B2Press for distribution without a separate journalist database. However, the database from that database gives the company direct control over its media contacts and allows sending to a curated list of journalists in the Netherlands and Flanders.
What is the total cost for a full press communication setup for a listed Dutch company?
A full setup with a database, newsroom, press inquiry handling, and 10 press releases per year costs about EUR 12,350: EUR 2,650 for De Perslijst, EUR 1,750 for the hosted newsroom, EUR 2,700 for the press-question module, and EUR 7,950 for 10 national ANP Connect releases. This is a rough estimate based on published prices, and the period for the newsroom product and the inquiry desk is not documented.
Are there any hidden costs or setup fees for these press tools?
The product pages for the Amsterdam supplier, read 1 September 2026, name one price for each tool with no separate setup fee on the page. For ANP Connect and B2Press, the per-release prices include the distribution, and no setup fee is documented on the pages measured on 31 August 2026. Always check the vendor's current pricing page for the most accurate details.
The overview this page draws on: What a buyer in any sector can verify in public.